SEGA Signs Licensing Agreement With US Toy Manufacturer JAKKS Pacific, Inc. for Sonic the Hedgehog 4 Movie Merchandise!

SEGA Corporation has entered into a merchandising licensing agreement with the top US toy manufacturer JAKKS Pacific, Inc. and its costume division, Disguise, for the upcoming movie Sonic the Hedgehog 4.
It was announced that they will jointly plan, develop, and manufacture merchandise for the title.

SEGA Signs Licensing Agreement With US Toy Manufacturer JAKKS Pacific, Inc.!

SEGA Corporation entered into a merchandising licensing agreement with JAKKS Pacific, Inc. and Disguise for the movie Sonic the Hedgehog 4, which is scheduled for release across the United States on Friday, March 19, 2027.
SEGA and JAKKS announced they will jointly plan, develop, and manufacture merchandise including action figures, plushies, toys, and costumes.
These products will be available at online stores and retailers worldwide starting in early 2027.

Comment from Shuji Utsumi, President and COO, Representative Director of SEGA CORPORATION

JAKKS Pacific has been an incredible partner, with their creativity, quality, and passion bringing Sonic the Hedgehog to life for fans around the world. As we look ahead to Sonic the Hedgehog 4, we're excited to continue building on that success together and deliver even more innovative designs for Sonic fans of all ages.

SEGA Corporation official Webpage

Comment from Stephen G. Berman, Chairman and CEO of JAKKS Pacific, Inc.

Sonic movie products continue to be among our most popular lines year after year, underscoring just how beloved these characters are. The Sonic brand resonates with fans of all ages, and we’re excited to build on that momentum with a new collection of toys, figures, and costumes that capture the spirit of this latest adventure.

SEGA Corporation official Webpage

Please check the SEGA Corporation official website for license details.