Unilever Japan Customer Marketing K.K.'s hair care brand " CLEAR " has announced a collaboration with CAPCOM's " Street Fighter " series! Under the theme of "Even the Stronger Ones Care," the brand will run traffic ads around train stations from June 1, 2023 (Thursday), and will also co-sponsor the "CAPCOM Pro Tour 2023" that will begin in early July 2023!
CLEAR x Street Fighter
The Street Fighter series is well-known for its catchphrase "I'm going to meet someone stronger than me," and the theme of this year's collaboration is "I care about even the strong guys. Unilever's hair care brand "Clear"" was developed for men in their 30s who have hair problems, and leads to strong and healthy hair from the root. The catchphrase was born from the idea that "even if you are a strong fighter like the characters in Street Fighter, you may have your own hair problems and may not know how to take care of your hair.
- Part 1: In the Akihabara Mae Building from Thursday, June 1, 2023 to Wednesday, June 14, 2023
- Part 2: Four-page ad in Shinjuku Station from June 19 (Mon.) to June 25 (Sun.), 2023
The advertisement design shows Guile, Dhalsim, and Blanka with a serious look on their faces as they research "scalp shampoo" and "hair volume up! Each of them is using a different device, and the background is a home stage. It seems that everyone is concerned about their hair...?
The second series also features Ryu and Edmund Honda to convey the message that "Japanese people's hair problems can be addressed.
CLEAR sponsors CAPCOM Pro Tour 2023!
CLEAR will co-sponsor CAPCOM Pro Tour 2023, an e-sports league organized by Capcom, which will be held from early July 2023! Street Fighter 6" will be released on June 2, 2023 (Friday), and we are looking forward to a record high level of excitement! Let's cheer on the players while taking care of our hair!
For more information on the collaboration, please visit the official CLEAR website and theAmazon.co.jp special store page.