Today, we are in the age of energy drink wars. Numerous energy drinks are being sold by numerous manufacturers.
We at Saiga NAK have introduced a wide variety of energy drinks, but there are so many different types available that we can't keep up with them all, and new products are being released all the time.
While most of them are basically different flavors, the next one to go on sale is a coffee, or rather a latte, with energy ingredients!
Coca-Cola has announced an energy latte called "Georgia Boost "!
The birth of an energizing energy latte!
Georgia Boost" is an "Aggaricating Energy Caffe Latte " that provides you with a strong energy boost while enjoying the taste of coffee.
In addition to the caffeine derived from coffee, it contains energy ingredients such as vitamin B6 andarginine, and has a refreshing taste with just the right amount of sweetness and a good balance with milk.
Apparently, according to a Coca-Cola survey, one out of every two energy drinkers is a coffee drinker, and the percentage of coffee drinkers tends to be particularly high for caffe lattes.
*Intage SRI Coffee/Energy Drink Category (~700ml) Including Chilled, Oct 2019~Nov 2020, Male/Female, 15~29 years old
With that in mind, the birth of the energy latte seems like a natural progression. I can't wait to see how it tastes!
Georgia Boost" is scheduled to go on sale nationwide on Monday, April 26, 2021! The price is 125 yen for a 243g can.
We will be bringing you a review of the product on Saiga NAK after its release, so stay tuned for that too!