Pokemon-designed liquid eyeliner and pencil eyeliner are now available from the popular " Love Liner " eye makeup brand! The "Love Liner" series is still easy to use, but now comes in cute Pokemon packaging. To celebrate the launch, a pop-up store will be held at @cosme TOKYO from July 19, 2023 (Wed.).
Liquid & Pencil are now available!
Love Liner", a very popular eye makeup brand that has shipped more than 22 million units in total (as of November 2022), will celebrate its 15th anniversary in 2023! To commemorate this anniversary, a limited quantity of liquid eyeliner and pencil eyeliner with Pokemon design will be released. The products will be available at msh's official online store from July 10, 2023 (Mon.), and will be sequentially released at variety stores and drugstores nationwide from mid-July. In addition, a pop-up store will be held at @cosme TOKYO for seven days from July 19 (Wed) to July 25 (Tue), 2023, to coincide with the launch! There will be a photo booth where you can take pictures with Pokemon in the background.
The packaging and bottles are in key colors inspired by each Pokémon, which is cute! Liquid eyeliner has Pikachu with various expressions, Mimicchu, Wampachi, Poccama, Gombe, and Mahoip. The cream fit pencil is designed with Pikachu and Eevee. In addition, the liquid eyeliner is designed in a reusable bottle compatible with refills, so you can use your favorite Pokemon-designed bottle repeatedly! For more information, please visit the msh official online store.
Item Lineup
Love Liner Liquid Eyeliner R4 Pokemon Design
- Color range: 5 colors in total (dark brown / brown / milk brown / mocha glaze / rosé brown)
- Price: 1,760 yen (tax included)
Product points
- The one and only "Original Craftsman Brush" created by expert hand-firming
- The weight of the aluminum bottle prevents shaking
- Reusable bottle that can be reapplied and used repeatedly
Available in a variety of colors
- Pikachu & Mimicchu: dark brown
- Pikachu & Wampachu: Brown
- Pikachu & Pochama: milk brown
- Pikachu & Gombe ... Mocha glaze
- Pikachu & Mahoip ... Rose Brown
Love Liner Cream Fit Pencil Pokemon Design
- Color range: 2 colors (medium brown/ash brown)
- Price: 1,320 yen (tax included)
Product points
- 1.5 x 3mm oval core, so you can freely change the thickness of the line just by changing the angle.
- The weight is placed on the handle for stable and easy writing.
- Designed to prevent the lead from hardening due to exposure to air.
Colors
- Pikachu ... Medium brown
- Eevee ... Ash brown
Pop-up store
A pop-up store will be held on the 2nd floor of @cosme TOKYO for seven days from July 19 (Wed) to July 25 (Tue), 2023. At this pop-up store, which will be based on yellow, the theme color of the Pokémon designs, visitors will be able to actually hold the Pokémon designs in their hands. In addition, there will be a photo booth where you can take pictures with Pokémon in the background! Please come and visit us!
| Holding period | July 19 (Wed.) - July 25 (Tue.), 2023 11:00 - 21:00 |
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| Place | @cosme TOKYO 2F (1-14-27 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan) 1 minute walk from JR "Harajuku" station, 1 minute walk from Tokyo Metro "Meiji-jingumae" station (exit 2 or 3) |