What do you usually drink while gaming?
Soft drinks? Energy drinks? Or perhaps alcohol?
Shochu maker HAMADA SHUZO announced "CHILL GREEN bitter & tropical," an innovative new product that appeals to both seasoned shochu drinkers and those unfamiliar with it.
It will be released nationwide in Japan on Tuesday, February 18, 2025.
"CHILL GREEN" Second Edition Aims to Cultivate New Markets
Last December, Japan's traditional sake brewing was registered as an intangible cultural heritage by UNESCO.
HAMADA SHUZO is proud to announce our first new product since then today.
We developed this product to express the forefront of what authentic shochu can be today.
We hope you'll look forward to it.
(Translated from Japanese)
The "CHILL GREEN bitter & tropical" new product announcement was held at a certain location in Tokyo.
Manufacturers and media related to alcohol gathered from all over Japan at the venue.
"CHILL GREEN bitter & tropical" was unveiled by Kotaro Hamada, Vice President and Representative Director of HAMADA SHUZO .
As the second installment in the CHILL GREEN series, themed around "a brand that accompanies you in moments of relaxed self-expression," it was developed to offer a sweet and refreshing citrus aroma like pink grapefruit and a pleasantly bitter taste.
A New Approach to Reach New Drinkers
In December 2024, Japan's traditional sake brewing was registered as a UNESCO Intangible Cultural Heritage, which is still fresh in our minds.
However, the Japanese alcoholic beverage market continues to shrink due to a declining birthrate, aging population, and a decreasing interest in alcohol among young people.
Kotaro Hamada proudly describes shochu as "a unique distilled spirit in the world that uses diverse ingredients such as sweet potato, barley, and rice, allowing one to enjoy the flavor derived from the ingredients, and a national liquor representing Japan."
The botanical barley shochu CHILL GREEN series aims to appeal not only to those who already enjoy shochu but also to those who are indifferent or have a negative image of shochu.
It is a brand that seeks to acquire new customers.
Features Highly Sought-After Rare "Galaxy Hop"
The key botanical ingredient used is hop.
By using "Galaxy Hop," a rare and globally recognized variety, "CHILL GREEN bitter & tropical" expresses its pink grapefruit-like citrus aroma and pleasantly bitter taste.
"CHILL GREEN bitter & tropical" is scheduled for release nationwide in Japan on Tuesday, February 18, 2025.
Authentic shochu (shochu Otsurui) is a healthy alcoholic beverage in moderation, as it contains no sugar or purines and has blood clot prevention benefits.
| Product Overview | |
|---|---|
| Name | CHILL GREEN bitter & tropical |
| Category | Shochu Otsurui |
| Alcohol Content | 25% |
| Volume | 720ml, 1.8L |
| Ingredients | Barley (Australian, domestic), barley koji, hop |
| MSRP | 720ml bottle: 1,498 yen (tax included) 1.8L bottle: 2,900 yen (tax included) |
| Sales Region | Nationwide |
Time to Taste "CHILL GREEN bitter & tropical"!
先日、濵田酒造(@hamadasyuzou)さんの #ボタニカル系麦焼酎 第2弾「CHILLGREEN bitter & tropical」発表会にお邪魔してきました✨
ピンクグレープフルーツのように香る次世代の本格焼酎は2025年2月18日(火)発売🧐#CHILLGREEN #チルグリ #麦焼酎 pic.twitter.com/22zfJaRO0G— Saiga NAK (@saiganak) January 30, 2025
As a lover of alcohol, it would be a shame to leave the presentation without tasting the products.
At the venue, the new "CHILL GREEN bitter & tropical" and the first edition, "CHILL GREEN spicy & citrus," were served along with light refreshments!
It inherits the wine bottle-like design of the first edition, "CHILL GREEN spicy & citrus," which won the Lily Franky Award at the 20th Glass Bottle Awards.
The hop-inspired icon is also cute, making you want to display the bottle in your room even after finishing its contents.
At the venue, we sampled it mixed with carbonated water and tonic water.
When mixed with carbonated water, a sweet citrus aroma is followed by the rich flavor of barley shochu.
The refreshing taste, unique to Chill Green, makes you want to keep drinking it quickly!
On the other hand, when mixed with tonic, the bitterness combined with bitterness further enhances the pink grapefruit aroma.
The first edition, "CHILL GREEN spicy & citrus," was sometimes described as having a gin-like taste, so it's no surprise that the second edition also pairs perfectly with tonic water.
Furthermore, HAMADA SHUZO recommends "Chill Squash," made by mixing with lemon-flavored carbonated drinks or lemon juice, and "Japanese Mojito," made by mixing with carbonated water, perilla leaves, and kabosu juice.
For those who want an even stronger grapefruit flavor, they suggest "Chill Grapefuit," mixed with grapefruit juice.
HAMADA SHUZO , which promotes shochu worldwide from Ichikikushikino City, Kagoshima Prefecture, with brands like "DAIYAME," "Ukaze," and "Sasshu Sekitoba."
The second edition of this new series, "CHILL GREEN bitter & tropical," will undoubtedly change preconceived notions about shochu.
Whether you're a long-time shochu fan or someone who has never tried it or has little interest, please give it a try!
"CHILL GREEN bitter & tropical" is scheduled for release on Tuesday, February 18, 2025.
Release Commemoration Campaign Underway
HAMADA SHUZO 's official X (@hamadasyuzou) and official Instagram (@hamadasyuzou) are currently holding an SNS campaign to commemorate the release of "CHILL GREEN bitter & tropical."
A total of 100 people will win "CHILL GREEN spicy & citrus" and "CHILL GREEN bitter & tropical" by posting with the hashtag from the campaign post!
#ボタニカル系麦焼酎 第2弾 #CHILLGREEN bitter & tropical
発売記念キャンペーン💗
#チルグリをディグる旅
どっちの #チルグリ でチルする？ハッシュタグを押して投稿で応募完了✓
どういう時に楽しみたいか、コメントを入れると当選確率アップ✨2/18(火)まで！
— 【公式】濵田酒造（はまだしゅぞう）焼酎メーカー (@hamadasyuzou) January 29, 2025