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URS Games, a joint venture between Bandai Namco Entertainment and Creek and River, will begin operations on April 1.

バンナムとクリーク・アンド・リバーによる株式会社URS Gamesが4月1日から事業をスタート、シナジーを活かしたコンテンツ開発へ
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(C&R) and NAMCO BANDAI Entertainment Inc. (NAMCO BANDAI) have announced that URS Games, a joint venture company, will begin operations on Tuesday, April 1, 2025.

URS Games Corporation, a joint venture established by NAMCO BANDAI Games and C&R Inc.

URS GamesPR TIMES

("C&R") and NAMCO BANDAI Entertainment Inc. ("NAMCO BANDAI") announced that URS Games, Inc. a joint venture established by C&R and NAMCO BANDAI, will begin operations at on Tuesday, April 1, 2025 ( ). The company plans to focus on the content business of game development and operation, mainly for mobile devices, as well as the entertainment support business to provide support for both the entertainment business and creators.

By combining C&R's wide-ranging expertise with NAMCO BANDAI Entertainment's IP development, game production, and marketing capabilities, the company aims to develop higher quality content that can be enjoyed by a wider range of people. The company name comes from the initial letters of User first/Responsibility/Sincerity.

Message from Katsuhito Aoki, President and Representative Director

Creek and River, Inc. has established URS Games with a great partner, Namco Bandai Entertainment Inc. We are very pleased to be able to successfully launch our business. As our company name suggests, we will sincerely aim to create content that will be loved in Japan and around the world, armed with superior character expression, network technology, and the ability to get things done backed by our many years of operational experience.

PR TIMES

Board of Directors and Executive Officers

  • Katsuhito Aoki, President and Representative Director (currently serving as Director (CMO) of Creek and River, Inc.)
  • Director Shoji Nakamura
  • Director Kenya Kobayashi
  • Director Tatsuji Maeyama
  • Director Takashi Noma
  • Director Kyohei Yamada
  • Director Yodo Kinoshita
  • Auditor Shigeru Iida

URS Games, Inc.
Company Name URS Games Inc.
Head Office 2-2-18 Fukagawa, Koto-ku, Tokyo
Establishment March 5, 2025
Representative Katsuhito Aoki, President and Representative Director
Business Description Game development and operation business, focusing on mobile content Entertainment support business, providing support for entertainment business and creators

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