HP (Hewlett-Packard) announced that it will acquire Kingston's HyperX gaming accessory brand.
The purchase price is $425 million and the acquisition is expected to close in the second quarter of 2021.
HP has a gaming brand under the OMEN brand.
HP with the OMEN brand got HyperX
HP has a presence in the gaming PC market with its OMEN gaming brand, but in gaming accessories, HP has a lesser presence than other brands.
There are many good gaming accessories under the OMEN brand, such as mice and keyboards, but I feel that the range of products available is not as broad as that of Razer, ROG, or Logitech.
So by acquiring HyperX, which has established itself as a gaming accessory and has developed many gaming accessories, there is a possibility that it will quickly dominate the gaming hardware market since HP originally has a market share in the PC market.
Kingston will continue its DRAM, SSD, and other businesses
Kingston is a memory module-based manufacturer of SD cards, SSD, DRAM, and USB flash.
The above product line for gamers will be retained by Kingston after the sale of HyperX to HP.
It is unclear whether those products will remain under the HyperX brand or be unified with the Kingston brand in the future, but Kingston loyalists may be relieved.
Many users will be happy if HyperX continues to sell DRAM and other products after the sale of the brand, but we will keep an eye on both companies in the future.