Nissin Cup Noodle Official X (@cupnoodle_jp ) has released a commercial featuring professional e-sports player Daigo Umehara aka Umehara. This shocking video is a collaboration with the old internet meme "radio play-by-play," which all fighting game fans will be familiar with.
Collaboration CM of Denpa Jikkyo and Nissin Cup Noodle is now on view!
Umehara! Chiritoma! Umehara's on the edge of the screen! He's on the edge of the screen! He's got the kettle on! Pour hot water on him! Umehara! Two cheeses! Umuhara's on it! !!!! Umuhara covered it with cheese: !!!! Umemehara mixes the noodles together: !!!! Umuhara ate !!!! "Umehara covered with Nissin !!!!"
The original source is a scene from the fighting game tournament "Togeki" held in 2003. When a video of the tournament was posted on a video-sharing website, the gripping live action immediately became the talk of the town.

The collaboration commercial features Umehara's Sol = Bad Guy cooking Nissin Cup Noodle Chili Tomatoes in an overwhelming manner. The SE at the start of the video, Umehara's profile, and the graphics of the day are all reproduced in their entirety. The video also shows the generous cooperation of Arc System Works, the developer of "GUILTY GEAR XX."

Of course, there is no mention of cup ramen in the original video, so the actual audio must have been newly recorded. I applaud Gamano Oil (@gamanoabura_nsb ) for keeping up the momentum from over 20 years ago.

Speaking of Umehara-san, he also caused a stir on the Internet with his fast eating of cup ramen. Perhaps the realization of this collaboration was now inevitable.
It may take some time to understand the content of the video due to its impact, but this video is just an introduction of a delicious recipe for "Cup Noodle Chili Tomato Noodle" with two slices of cheese on top. Try it for yourself and enjoy the "dramatic victory"!
ウメハラがぁ!!!
チリトマトにぃぃっ!!!!
チーズでフタをしたぁぁーっ!!!!#カップヌードルチリトマト#チーズフタチリトマト pic.twitter.com/V1onlxKwGp— カップヌードル (@cupnoodle_jp) February 17, 2025