🎮Rakuten Content Central" has developed its first ninja character "NINNIN" in collaboration with Toei! Watch out for his future activities!

Rakuten Content Central, Rakuten's IP development and content production company, has collaborated with Toei to create an original character named " NINNIN " based on the motif of ninja. NINNIN" will be used in a variety of projects through NFT, video content, and apps.

First project "NINNIN WARIFU

The NFT named "NINNIN WARIFU" will go on sale on October 31, 2024.

An example of the costumes used in the design from "Hatamoto Boring Man".

This is a collaboration product with period costumes designed by Japanese-style painter Kusune Kai-sho and made by craftsmen of Toei Kyoto Studio. The costumes will be sold and distributed through Rakuten's official website, "OpenSea" and "Magic Eden".

For more information, please visit the "NINNIN WARIFU" special site!

Contents Development

In addition to the distribution of short animations on the official YouTube channel, short videos will also be made available on TikTok. In 2025, he will also serve as a PR character for Toei Movie Village in Kyoto. In addition, plans are in place to develop video productions and mini-applications.

Check out "NINNIN" videos on YouTube and TikTok!

List of "NINNIN" characters

The "NINNIN" are ninjas who have come from the other world of "Shinobi" to modern-day Earth, and are based in Kyoto's Toei Kyoto Movie Village, where they exterminate demons and are fascinated by Earth culture.