The annual "Tokyo Game Show" festival has concluded, and many people must have felt Game Show Loss this weekend, finding the stimulation lacking.
Japan is currently experiencing an unprecedented inbound tourism boom.
Many people involved in the industry and tourists from overseas visited the Tokyo Game Show 2025 as well.
When speaking to them, some mentioned plans to visit areas near Tokyo or the Osaka-Kansai Expo, which is nearing its closing date of Monday, October 13, 2025, either before or after the Game Show.
Walking around the city, you will surely feel that the number of foreign tourists has noticeably increased compared to a few years ago.
As various prefectures are advancing measures for inbound tourism, the "Committee for the Promotion of Orderly Inbound Tourism" paid a courtesy visit to Nasushiobara City's Mayor Watanabe.
They exchanged opinions on promoting sustainable and orderly inbound tourism.
Committee for the Promotion of Orderly Inbound Tourism Pays Courtesy Visit to Nasushiobara Mayor Watanabe
PR TIMESThe Non-Profit Organization Research Institute for Public Policy (RIPP) launched the "Committee for the Promotion of Orderly Inbound Tourism" as a new activity starting in fiscal year 2025.
The committee is working to promote "orderly" inbound tourism, focusing not merely on increasing the number of incoming tourists but on improving the qualitative aspects of the rapidly expanding inbound tourism to Japan in recent years.
In the second campaign, which was conducted over three days starting Friday, July 4, 2025, the committee invited two influential influencers from the Chinese-speaking world and implemented the "Nasu Area Project."
They introduced the tourism resources of Nasushiobara City and Nasu Town in Tochigi Prefecture, such as their rich nature and gourmet food, from multiple perspectives.
Based on these results, the following members visited the Nasushiobara City Hall and paid a courtesy visit to Mayor Watanabe:
- Kenzaburo Ikeda, Chairperson, Committee for the Promotion of Orderly Inbound Tourism
- Aiko Obuchi, Director, Committee for the Promotion of Orderly Inbound Tourism
- Fumihiro Sato, President, Advisor Company XM Inc.
- Yuka Izumiyama, Director, Advisor Company XM Inc.
- Qianqian Zhang, Advertising Media Department Manager, Advisor Company XM Inc.
They exchanged opinions regarding the potential of information dissemination through collaboration with influencers.
As its name, "Promotion of Orderly Inbound Tourism," suggests, the committee's fundamental philosophy is that an orderly qualitative improvement is essential, not just an increase in the number of tourists.
During the courtesy visit, they expressed gratitude for the city's full cooperation and strongly emphasized the sustainable regional tourism that will be realized through the promotion of orderly inbound tourism.
Kenzaburo Ikeda, Chairperson: "Order and Sustainability Are Indispensable for Inbound Tourism"
Kenzaburo Ikeda, the Chairperson of the Committee for the Promotion of Orderly Inbound Tourism, emphasized the contribution of inbound tourism to regional revitalization, while commenting that a mechanism that balances order and sustainability is indispensable.
He stated that the committee will continue to strengthen cooperation with local communities to strive for the popularization and development of the concept of "orderly inbound tourism."
Fumihiro Sato, President: "Supporting the Improvement of Experiential Value and Harmony with the Local Community"
Fumihiro Sato, the president of the advisor company XM Inc., who attended the courtesy visit, discussed the importance of balancing the improvement of experiential value in the field of inbound tourism with harmony with the local community.
While reaffirming the effectiveness of disseminating information through influencers and social media in the Nasu Area, he also made clear his stance to continue supporting the effort so that the power of tourism can be returned to the future of the region.
Approach to the Promotion of Orderly Inbound Tourism
The word order is repeatedly emphasized by the Committee for the Promotion of Orderly Inbound Tourism.
In recent years, while the demand for inbound tourism is expanding across Japan, issues unique to each region, such as language and manners, have also been brought to light.
At the Tokyo Game Show, the common language of "games" connected gamers from all over the world, but this is not the case for local tourism.
Expectations are high for the committee's multifaceted initiatives in the future.
