Sony Honda Mobility, Inc. will exhibit at CES 2024, which will be held from Tuesday, January 9 to Friday, January 12, 2024 local time in Las M. Bissons, USA. Izumi Kawanishi, President and COO of the company, took the stage at a press conference to unveil a prototype of the " AFEELA " electric vehicle.
New EV "AFEELA" in the DualSense control demo
Mr. Kawanishi takes the stage at about 28:24 of the playback time.
Kawanishi takes the stage at the press conference and quickly brings a prototype of the advanced electric vehicle "AFEELA" to the stage...
Mr. Nishishi took out the well-known controller "DualSense" for PlayStaiton 5.
YouTubeAFEELA" appeared unattended. Mr. Kawanishi explained that it was only a demo feature, but it had an impact on the potential of the software.
Development of a virtual simulator in cooperation with Epic Games
The collaboration between Sony Honda Mobility and Epic Games was announced at CES 2023 last year. At the CES 2024 press conference, its progress was announced and a simulator utilizing virtual space was unveiled. The simulator uses Epic Games' Unreal Engine 5.3 gaming engine and will be available for future updates.
Epic Games CTO Kim Lebleri comments
AFEELA公式サイトWe are delighted to be working with Sony Honda Mobility to deliver a world-class mobility experience that leads the way in social entertainment that contributes to human connection as well as data-driven visual communication.
Izumi Kawanishi, President and COO, Sony Honda Mobility commented
AFEELA公式サイトThe Unreal Engine will play a key role in extending AFEELA's in-car entertainment experience using sensing and vehicle data. Together with Epic Games, we will challenge ourselves to realize our shared vision for the future of mobility.
Working with Microsoft to develop interactive personal agents
Sony Honda Mobility is developing an interactive personal agent with the goal of evolving mobility into an interactive, feel-together existence. The company has revealed that it is collaborating with Microsoft and using Microsoft Azure OpenAI Service for development. The era of Knight Rider is just around the corner!
Izumi Kawanishi, President and COO, Sony Honda Mobility commented
AFEELA公式サイトAI plays an essential role in achieving SHM's goal of redefining the relationship between people and mobility and improving the "emotional experience. Microsoft is our key partner in the development of interactive personal agents. We are honored to work with Microsoft to make our vision a reality.
Jessica Hawk, Corporate Vice President Data, AI, Digital Applications and Product Marketing, Microsoft commented
AFEELA公式サイトGenerative AI is a new canvas that amplifies people's creativity and creates opportunities for creators and designers to transform the in-car experience. We are proud to be working with Sony Honda Mobility to build their personal agent while confidently and innovatively leveraging SHM's confidence in Microsoft Azure as a trusted platform as the AI landscape and mobility industry evolves. We are delighted to be working with them. As these new technologies are realized in the future, secure and responsible AI will remain a top priority for both companies.
AFEELA is now available in Gran Turismo 7!
Sony Honda Mobility has announced a collaboration with Polyphony Digital, the developer of the Gran Turismo series and a wholly owned subsidiary of Sony Interactive Entertainment. The two companies will cooperate in vehicle development, and the "AFEELA Prototype 2024" will be included in the "Gran Turismo 7" game as an update within the year 2024.
The full press conference can be viewed on the YouTube channel " Sony - Japan " and the AFEELA announcement can be found on the official AFEELA website.