CELLORB has announced that it has renewed the sponsorship agreement for the pro e-sports team VARREL, which it operates, with ASNO System Inc. Through the collaboration with ASNO SYSTEM, they aim for the expression of corporate culture and market revitalization through e-sports.
VARREL Renews Sponsorship Agreement with ASNO SYSTEM! Deepening the Collaboration Between E-sports and Business
【スポンサーシップ契約更新のお知らせ】
この度、アスノシステム株式会社様とのスポンサーシップ契約を更新いたしましたことをお知らせいたします。… pic.twitter.com/dkLgeSrRcn
— VARREL (@_VARREL) January 26, 2026
The pro e-sports team VARREL has renewed its sponsorship agreement with ASNO System Inc., which operates Kaigishitsu.COM, one of the largest rental conference room search sites in Japan. Through this sponsorship agreement renewal, VARREL will maximize the expertise it has accumulated to develop collaboration projects and events with professional gamers and streamers.
Further value creation through e-sports and revitalization of the e-sports market are expected.
Comment from the president, Takeiku Saito, of ASNO System Inc.
In 2025, VARREL continued to achieve brilliant results both domestically and internationally across various titles, and with the new organizational structure of the operating company CELLORB, it was a year where they showed immense activity. Moving forward, as they aim to expand into new divisions and become a world-class team, our company also aims for the expression of corporate culture through this sponsorship agreement. As in previous years, in fiscal 2025, we held an internal e-sports tournament inviting streamers belonging to VARREL, and with not only employees but also prospective employees participating, I felt that interest in e-sports within the company has increased more than ever. This year, we hope to achieve further development regarding value co-creation in the IT x e-sports field and strengthening recruitment power. Through this agreement, we will work to contribute to the revitalization of both the e-sports market and the IT market.
(Translated from Japanese)
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Comment from the president, Fumio Suzuki, of CELLORB
Last season, we at CELLORB reached a major turning point and made a fresh start as an independent company. Even during this period of transformation, I am truly honored that we can walk through the 2026 season together with ASNO System Inc. as always. Now that we have a new structure, we are continuing to take on challenges with a greater sense of speed than ever before in order to elevate e-sports into a core industry in Japan. We will further deepen our collaboration with ASNO SYSTEM, which operates the largest platform in Japan, Kaigishitsu.COM, and build a true partnership that converts the passion of e-sports into new value for business and local communities.
(Translated from Japanese)
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