Global streamer SHAKA has joined the professional esports team "ZETA DIVISION"!
Furthermore, a partnership agreement has been concluded with Toyota Coniq Pro Inc., and marketing collaboration has begun.
Expectations are high for the further development of esports culture and the realization of a rich mobility society.
Global Streamer SHAKA Joins "ZETA DIVISION"!
SHAKA (@avashaka), who boasts overwhelming popularity primarily among Gen Z youth, has joined the CREATOR division of the professional esports team "ZETA DIVISION"!
SHAKA, a global streamer representing Japan, achieved the world's number one ranking in total viewing hours for streaming in December 2023.
He is also a skilled individual who won a total of 18 official tournaments in the FPS game "AVA" during his time as a player.
On Tuesday, July 8, 2025, SHAKA announced his joining of the professional esports team "ZETA DIVISION."
I said I wouldn't join a team. That was a lie.
I will do my best not to be disrespectful to my seniors.
Most of the events I've cooperated with so far have been in the red, but I look forward to working with you in the future.
(Translated from Japanese)
ZETA DIVISION Official Website
Partnership Agreement Concluded with Toyota Coniq Pro Inc.! Marketing Collaboration Begins
In addition, "ZETA DIVISION" has concluded a partnership agreement with Toyota Coniq Pro Inc. and announced the start of marketing collaboration with the Toyota Group.
This partnership agreement was realized by the alignment of goals and aspirations to foster new cultures, lifestyles, and values together, while supporting the challenges of young people and the development of communities.
Expectations are high for the further development of esports culture and the realization of a rich mobility society through future "ZETA DIVISION × SHAKA × Toyota" collaborations.
For more details, please visit the ZETA DIVISION Official Website .
Comment from Junichiro Takeda, Representative Director and President, Toyota Coniq Pro Inc.
We are extremely honored to conclude a partnership agreement with ZETA DIVISION, who represents Japan and continues to take on challenges on the global stage.
Esports is a new sports culture supported by many young people, and I truly feel that at its core is a high level of enthusiasm and strong community power.
Toyota Coniq Pro hopes to support the development of youth culture by connecting the potential of esports with mobility services and society, and together, we want to drive the future.
(Translated from Japanese)
PR TIMES
Comment from Daisuke Nishihara, Representative Director, GANYMEDE Inc.
We are deeply honored to conclude a partnership agreement with Toyota Coniq Pro Inc., a marketing business company of the Toyota Group.
We are confident that by collaborating the brand and various businesses that the Toyota Group has built at the forefront of the world with the community and content IP that we at ZETA DIVISION have fostered in the esports domain, we can contribute to the further development of esports culture and the realization of a rich mobility society.
We are preparing initiatives that will excite our fans, so please look forward to them.
(Translated from Japanese)
PR TIMES
改めてZETA DIVISIONに所属することになりました👏ZETAのみんなよろしくお願いします！
配信の方はいつもと変わらずやっていきつつ、イベントなどいろんなコンテンツ作りはより力を入れていきたいと思ってます🫡 https://t.co/3iGNlZtqOR
— SHAKA🐈 (@avashaka) July 9, 2025
