Fujiya, well-known for Peko-chan and Milky, has collaborated with " Pekora Usada," a celebrity from "hololive! Three types of original products featuring Pekora Usuda wearing the collaboration costume will be on sale nationwide from June 27, 2023 (Tuesday). In addition, "Peko chan House Peko chan no ucha" (Peko Chan's House) will be decorated in collaboration for a limited time!
New release of the collaboration confectionery! Look at the cute packaging!
This collaboration with Fujiya was realized as a result of a project in the "Usatization Plan for All Humans" broadcast on YouTube live by Pekora Usada (@usadapekora), a TV personality belonging to the female VTuber group "hololive. Original products featuring Pekora Usada in an outfit inspired by Milky and Peko-chan will be on sale! Also, the collaboration will be displayed at the "Peko chan House Peko-chan no ucha" (Peko-chan's house), a Fujiya goods store in Sukiyabashi, Ginza.
There are three kinds of collaboration products
Milky can (Pekora Usuda)
- 5 kinds of red and light blue can designs
- 6 pieces of "Milky", Fujiya's long-selling candy
| Outline of the products | |
|---|---|
| Product name | Milky can (Pekora Usada) |
| Release date | Tuesday, June 27, 2023 |
| Contents | candy |
| Capacity | 6 candies |
| Reference retail price | Open price |
Milky Chocolate (Pecola Usuda)
- Milk chocolate with milky cream.
- Includes 6 kinds of individual packages and 5 kinds of stickers.
- There are 2 kinds of package design.
| Outline of the product | |
|---|---|
| Product name | Milky Chocolate (Pekora Usuda) |
| Release date | Tuesday, June 27, 2023 |
| Contents | Chocolate |
| Indicated quantity | 5 pieces (individually wrapped) |
| Reference retail price | Open price |
＜Milky Cookie (Pecola Usada)
- Crunchy cookies with a milky flavor.
- Includes a magnet sheet and individual wrappings designed by Pekora Usuda *All 6 types of individual wrappings and 5 types of magnet sheets are included at random.
| Outline of the product | |
|---|---|
| Product name | Milky Cookie (Peco Usada) |
| Release date | Tuesday, June 27, 2023 |
| Contents | Cookies |
| Indicated quantity | 8 cookies (individually wrapped) |
| Reference retail price | Open price |
Milky Can (Pekora Usuda)" and "Milky Chocolate (Pekora Usuda)" will be available at supermarkets and convenience stores nationwide, as well as at some Fujiya confectionery stores and Fujiya restaurants. Milky Cookies (Pekora Usada)" will be sold exclusively at convenience stores nationwide.
Limited time offer! "Peko chan House Peko chan no ucha" collaboration decoration
- Period: June 27 (Tuesday) - July 10 (Monday), 2023
Peko chan House Peko chan no ucha" next to Fujiya's Sukiyabashi store will be decorated in collaboration with Pekora Usada for a limited time! Also, "Milky can" and "Milky chocolate", the collaboration products, will be on sale. Please come and visit us!
Milky x Pekora Usuda B2 tapestry" on sale
From June 27, 2023 (Tuesday) at 11:00 to July 23 (Sunday) at 23:59, "Milky x Pekora Usuda B2 tapestry" using the original collaboration illustration will be available for order on the special collaboration website! Orders will be shipped in early September. Also, limited quantities will be sold at "Peko chan House Peko chan no uchi" and atre Akihabara 1. Please check it out! For more information, please visit the special Milky x Peko Usuda collaboration website.