What do you usually drink to play games? Juice? Energy drinks? Or alcohol? Hamada Shuzo, a shochu maker, has announced a new up-and-coming product, " CHILL GREEN bitter & tropical, " which is designed to appeal to a wide range of consumers, from those who are used to drinking shochu to those who are not familiar with it. The product will go on sale nationwide on February 18, 2025 (Tuesday).
The second "CHILL GREEN" product aims to develop new markets
In December last year, the UNESCO World Wine and Spirits Organization (WOSO) recognized the traditional sake of Japan. Last December, UNESCO registered traditional Japanese sake brewing as an intangible cultural heritage. Today, Hamada Shuzo is proud to announce its first product since then. We have developed this product with the intention of expressing the cutting edge of today's authentic shochu. We hope you will enjoy it.
The "CHILL GREEN bitter & tropical" new product launch was held at a certain location in Tokyo. The event was attended by sake-related manufacturers and media from all over Japan.
Kotaro Hamada, executive vice president of Hamada Shuzo, quickly unveiled the new CHILL GREEN bitter & tropical, a new product line under the theme of "a brand that can accompany you during a time when you can relax and spend time in your own way. It is the second in the CHILL GREEN series, which was created with a sweet, refreshing citrus aroma like pink grapefruit and abittersweet taste.
A new innovation to reach a new drinking audience
December 2024. It is still fresh in our minds that Japan's traditional sake brewing was registered as a UNESCO Intangible Cultural Heritage. On the other hand, the sake market in Japan continues to shrink against the backdrop of a declining birthrate, aging population, and a shift away from alcoholic beverages among young people.
Kotaro Hamada is proud to call shochu " a distilled spirit unlike any other in the world that uses a variety of ingredients, including sweet potato, barley, and rice, and allows you to enjoy the flavors derived from the ingredients, making it Japan's representative national liquor.
The CHILL GREEN series of botanical barley shochu is aimed not only at existing shochu drinkers, but also at those who have an indifferent or negative image of shochu. The brand aims to attract new customers.
Adoption of Galaxy hops, a rare and highly sought-after variety
Hops are used as the key botanical. The use of Galaxy hops, a rare variety that is attracting attention around the world, gives CHILL GREEN bitter & tropical a pink grapefruit-like citrus aroma and a bittersweet taste.
"CHILL GREEN bitter & tropical" is scheduled to go on sale nationwide in Japan on Tuesday, February 18, 2025. Shochu (authentic shochu) does not contain sugar or purine, and is a healthy drink in moderation, as it is effective in preventing blood clots.
| Product Outline | |
|---|---|
| Name of product | CHILL GREEN bitter & tropical |
| Type | Shochu (Class B) |
| Alcohol content | 25 degrees Celsius |
| Volume | 720ml, 1.8L |
| Ingredients | Barley (Australian, Japanese), malted barley malt, hops |
| Suggested retail price | 720ml bottle: 1,498 yen (tax included) 1.8L bottle: 2,900 yen (tax included) |
| Sales area | All over Japan |
I tasted "CHILL GREEN bitter & tropical" right away!
先日、濵田酒造(@hamadasyuzou)さんの #ボタニカル系麦焼酎 第2弾「CHILLGREEN bitter & tropical」発表会にお邪魔してきました✨
ピンクグレープフルーツのように香る次世代の本格焼酎は2025年2月18日(火)発売🧐#CHILLGREEN #チルグリ #麦焼酎 pic.twitter.com/22zfJaRO0G— Saiga NAK (@saiganak) January 30, 2025
Even though it was a presentation event, it would be a shame for a sake lover to just look at the label and leave. At the event, the new "CHILL GREEN bitter & tropical" and the first "CHILL GREEN spicy & citrus" were served along with refreshments!
Saiga NAKThe first product, "CHILL GREEN spicy & citrus," inherited the wine bottle design that won the Lily Frankie Award at the 20th Glass Bottle Awards. The iconic hops-inspired design is also cute and will be displayed in the room even after the bottle has been consumed.
At the event, we tasted the soda and tonic. The carbonated version has a sweet citrus aroma followed by the delicious taste of barley shochu. The refreshing taste that makes you want to sip it at a high pace is unique to Chilgreen!
On the other hand, the tonic drink has a bitter x bitter flavor that enhances the pink grapefruit aroma. The first CHILL GREEN spicy & citrus was sometimes described as tasting like gin, and there is no reason why the second version should not go well with tonic water.
Hamada Shuzo also recommends "chill squash" mixed with lemon soda or lemon juice, or a "Japanese mojito" made with soda water, shiso leaves, and kabosu juice. For those who want a more grapefruit flavor, we also suggest "Chilgre," which is mixed with grapefruit juice.
The Hamada Shuzo brewery is a global distributor of shochu from Ichiki-Kushikino City, Kagoshima Prefecture, and its products include DAIYAME, Uwaze, and Satsushu Akabaguma. The second new product, "CHILL GREEN bitter & tropical," is sure to overturn the image of shochu that has been held by shochu fans up to now. We hope that shochu fans and those who have never had shochu before or have little interest in it will give it a try! "CHILL GREEN bitter & tropical" is scheduled to be released on February 18, 2025 (Tuesday).
A campaign to commemorate the release is underway!
A social networking campaign to celebrate the release of "CHILL GREEN bitter & tropical" is now being held on the official Hamada Shuzo website (@hamadasyuzou ) and official Instagram (@hamadasyuzou ). A total of 100 people will win "CHILL GREEN spicy & citrus" and "CHILL GREEN bitter & tropical" by posting a hashtag from the campaign post!
#ボタニカル系麦焼酎 第2弾 #CHILLGREEN bitter & tropical
発売記念キャンペーン💗
#チルグリをディグる旅
どっちの #チルグリ でチルする？ハッシュタグを押して投稿で応募完了✓
どういう時に楽しみたいか、コメントを入れると当選確率アップ✨2/18(火)まで！
— 【公式】濵田酒造（はまだしゅぞう）焼酎メーカー (@hamadasyuzou) January 29, 2025
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