The Pokémon Company hosted "Pokémon 30th Anniversary, Sleep Presentation: Starting from Autumn Sleep Week! Making Sleep More Fun" in conjunction with autumn sleep health habits and September 3 (Good Sleep Day).
Kanata Hongo, Sayuri Matsumura, and Ace and Jike from Batteries took the stage to share personal stories related to Pokémon and sleep.
Note: This article is based on information released in Japan.
Pokémon 30th Anniversary! Pokémon × Sleep Presentation Held!
Pokémon Sleep is a sleep-tracking game app released in 2023.
The venue featured the key visual for Pokémon Sleep!
Coinciding with an in-game event held in Pokémon Sleep since Monday, August 31, 2026, an assortment of Psychic-type Pokémon gathered together!
Saiga NAKAs Pokémon celebrates its 30th anniversary in 2026, the 30th anniversary logo also received a special Pokémon Sleep treatment.
Saiga NAKA sleeping Mew was on stage!
Capturing a "Miracle Snap," we snapped a photo of Mew's sleeping face.
Saiga NAKThe original generation starters—Bulbasaur, Charmander, and Squirtle—were also seen fast asleep!
They look so cozy...
Utsunomiya announced Pokémon's history in the healthcare space, sleep-related initiatives, as well as new projects, merchandise, and campaigns.
He also unveiled the results of the National Sleep Prefecture Grand Prix 2026, which analyzed sleep data and questionnaire responses within Pokémon Sleep to rank sleep habits and regional differences across Japan's 47 prefectures.
A staggering 43,000 respondents were surveyed!
The top three prefectures in the overall ranking were:
- 1st Place: Miyazaki Prefecture
- 2nd Place: Niigata Prefecture
- 3rd Place: Fukui Prefecture
The rankings were determined based on five metrics: sleep duration, sleep latency, sleep efficiency, sleep regularity, and sleep satisfaction!
Detailed findings can be viewed on the National Sleep Prefecture Grand Prix 2026 Special Site.
A collaboration campaign between Pokémon Sleep and NOT A HOTEL titled "Stay in a Poké Ball" has been announced!
Campaign details will be revealed on Tuesday, September 15, 2026, so stay tuned for further updates!
Mattress Brand NELL Champions the Philosophy: "The More Coils, the Better"
Koki Doi (@doi_morght), CEO of Morght Inc., which develops the sleep brand NELL and a relaxation brand offering cushion sofas, took the stage.
Saiga NAKNELL develops mattresses aimed at improving sleep quality, placing special focus on the number of pocket coils!
Boasting 1,734 coils, it features the industry's highest standards—double the amount in conventional mattresses!
Stating that "NELL is all about coils," Doi illustrated the sheer volume using the Pokémon Magnemite.
Saiga NAKThe collaborative product line "NELL × COIL COLLECTION" was announced!
Featuring fitted sheets, duvet covers, pillowcases, and loungewear, pre-orders have been live since Tuesday, September 1, 2026, with general sales opening on Monday, September 7, 2026 at 12:00 PM!
Limited-Edition Google Fitbit Air Model to Launch Soon
Keigo Kanno of Google LLC, an official sponsor of PokéPark, showcased the Google Fitbit Air Limited Edition Pokémon Sleep while wearing it on stage, explaining its appeal, including automatic data syncing simply by wearing it to bed.
Saiga NAKThe Google Fitbit Air Limited Edition Pokémon Sleep is released exclusively in Japan and the United States.
Its Sleepy Blue colorway evokes a sense of deep, peaceful slumber!
The Google Fitbit Air Limited Edition Pokémon Sleep launches on Tuesday, September 15, 2026 across the Google Store online, retail electronics stores, and Google Store Omotesando!
Guests Appear in Pajamas Themed Around "Sleep"! Talk Show Held!
Matsumura: I am wearing fluffy cotton one-piece loungewear inspired by yellow Pikachu!
I even styled my hair a bit to look like Pikachu's ears.
Since sleep is the theme today, I hope my outfit conveys a relaxing vibe.
Hongo: My loungewear is pink, inspired by Mew!
A Mewtwo campaign begins in Pokémon Sleep on Monday, September 14, where players can encounter Mewtwo, so I am really looking forward to it!
Ace: Orange feels fiery, so I went with Charmander!
I usually wear a suit during our manzai comedy routines, so this is incredibly easy to move around in!
Jike: Since sleep is the theme, I went with Snorlax!
I am ready to be woken up by a Poké Flute at any time!
Sleep Rankings for Each Guest's Hometown! How Did They Fare...?
Saiga NAKHongo's home prefecture of Miyagi ranked 19th.
Saiga NAKWhen asked about the image of sleep in Miyagi, Hongo quipped, "It doesn't ring a bell at all! (laughs)"
Connecting his answer to Pokémon, he added, "When I know work will be tough the next day, I tend to have nightmares and dread waking up, so I wish Munna or Musharna would use Dream Eater to eat them away."
Saiga NAKJike's home prefecture of Mie ranked 26th.
Saiga NAKAs reflected in the characterization of "early to bed, early to rise, bath lovers," Mie ranked 5th nationwide in the proportion of people taking long, relaxing baths.
In response, Jike reflected on relaxing at home, sharing, "We talk a lot after getting into bed."
Saiga NAKOsaka Prefecture, hometown to Matsumura and Ace, ranked 39th.
Reflecting night-owl habits—ranking 2nd in walking five or more days a week and 4th in time spent outdoors—Ace commented, "I just moved to Tokyo last year, but cities offer so many places to hang out at night."
Saiga NAKMatsumura nodded in agreement, commenting, "People in Osaka are active, impatient, and full of curiosity, which makes sleep irregular. I was also constantly on the move when living in Osaka."
"Pokémon × Healthcare"! Looking Back at Pokémon's Healthcare Journey
A dedicated segment revisited 30 years of Pokémon and healthcare history since 1996 alongside the guests' personal memories.
Over these 30 years, numerous healthcare products and apps have launched.
When an actual Pokémon Pikachu unit released in 1998 appeared on stage, Hongo reacted with excitement as fond childhood memories flooded back.
Hongo shared a photo from his visit to the very first Pokémon Center when it opened in Nihonbashi!
Posing next to a Charizard footprint statue, his lifelong love for Pokémon shone through.
Jike selected a photo from his amateur baseball days.
In 2016, Pokémon GO was released.
Due to an agency rule at Yoshimoto that barred forming a new comedy duo for six months following a breakup, he spent that entire half-year playing Pokémon GO.
Reflecting on the photo, he recalled taking rock-paper-scissors very seriously to decide who carried the bulky equipment bag, as carrying it made playing Pokémon GO much harder.
Ace chose a photo from 2023, the year he got married and reached the M-1 Grand Prix semifinals.
2023 was also the launch year of Pokémon Sleep.
Commenting that the fireworks in the photo were as round as an Electrode, Hongo immediately teased, "Isn't that stretching the Pokémon tie-in a bit too far?! (laughs)," drawing laughter from the audience.
Matsumura selected a photo from when she gave birth to her baby girl and became a mother.
2026 marks Pokémon's 30th anniversary.
Having played Pokémon Sleep since its launch, she shared a heartwarming story of finding nighttime crying recorded via the audio tracking feature, turning her mornings into a joyful moment amidst the challenges of parenting.
"I highly recommend Pokémon Sleep to mothers and fathers across the country!" she beamed, sharing how she stays mindful of her sleep habits while navigating motherhood.
"Mega Pokémon Gacha" Dives into the Guests' Personal Lives!
With September 3 celebrating Good Sleep Day, a talk session centered around sleep and dreams took place.
Guests turned the crank of the Mega Pokémon Gacha machine to determine their talk topics!
Saiga NAKClick!
Saiga NAKClunk!
The talk session kicked off with the theme: "What dream do you want to achieve this year?"
Hongo answered, "I want to win a Pokémon battle against my nephew!"
He explained that they stage Pokémon battles using plushies, but he has yet to win a single match. He shared his determination to eventually teach his nephew the realities of competition and the valuable lessons gained from losing.
When asked, "What is your sleep-related struggle?" Matsumura answered, "It's hard to sleep soundly."
In the midst of raising a child, she noted that struggling to sleep soundly motivated her to improve her sleep quality, partly for the sake of Pokémon Sleep.
"Visualizing my sleep with Pokémon Sleep gave me a great opportunity to reassess my sleeping habits!" she noted.
Finally, Batteries were asked, "What is your recommended pre-sleep routine?"
Ace commented, "I fall asleep while thinking about things."
He explained, "Thinking isn't fun, so because it's boring, I naturally drift off to sleep," prompting a wry smile from Jike.
Jike replied, "I check whether there are moves I can use while asleep, like Sleep Talk or Snore, before going to bed."
Hongo instantly reacted, "Those are Pokémon moves...!"
Jike rapid-fired, "Using Rest fully restores HP, but holding a Chesto Berry cures the sleep status immediately," to which Hongo quipped, "We can tell Jike is a hardcore competitive player! (laughs)," filling the room with laughter.
With September 3 celebrating Good Sleep Day, let's improve our sleep quality while enjoying Autumn Sleep Week with Pokémon Sleep!
Sleeping Pokémon Appear in the Exhibition Area! A Full Lineup of Collaboration Items
Saiga NAKThe exhibition area displayed the results of the National Sleep Prefecture Grand Prix 2026, offering intriguing glimpses into regional personalities through sleep data.
Saiga NAKGiant Pokémon Sleep cutouts of Snorlax, Kangaskhan, Larvitar, Dragonite, Toxel, and Clodsire adorned the space.
Aiming for comfortable sleep alongside the sleep-loving Snorlax, the "#SleepWithSnorlax" initiative is underway!
From Saturday, September 5 to Wednesday, September 30, 2026, the "#SleepWithSnorlax Caravan" will tour AEON Group stores nationwide.
Join in on the fun with sleep quizzes and relaxation exercises!
Furthermore, across 135 AEON Mall locations nationwide, the Snorlax Rest Plaza will debut, allowing visitors to snap photos with Snorlax and unwind at their leisure!
Locations in Chiba, Nagano, Nara, and Okinawa will host a life-sized Snorlax.
The event runs from Friday, September 18 to Sunday, September 27, 2026.
Saiga NAKSeeing the Pokémon sleeping peacefully around Snorlax is utterly charming...!
Watching them sleep makes you want to drift off as well...
New Fall/Winter 2026 items from a collaboration between Showa Nishikawa and Pokémon Sleep have arrived!
With wearable blankets and body pillows, you can stay warm bundled up with Pokémon.
They will roll out sequentially starting Friday, October 16, 2026 across Showa Nishikawa directly managed stores nationwide, the official online store, and select department stores.
Details will be announced at a later date, so be sure to check the Pokémon Sleep × SHOWA NISHIKAWA Special Site!
The Google Fitbit Air Limited Edition Pokémon Sleep was also on display at the presentation.
Pikachu's peaceful sleeping face and the deep night-sky Sleepy Blue colorway look wonderful.
New items have also arrived from Pokémon Center!
The "Your Pokémon Are Fully Healed! Nap Set" is sure to offer comfortable naps while evoking fond nostalgic memories!
From the Pokémon Timeless Adventure series commemorating the 30th anniversary, a design depicting Alolan Pokémon lazily drifting on the sea was displayed.
Saiga NAKPlushies and figures of Pokémon appearing in Pokémon Sleep were also on display.
Sales began on the Pokémon Center Online on Thursday, September 3, 2026 at 10:00 AM, with physical stores launching on Saturday, September 5.
The "Pokémon meets GELATO PIQUE" collection in collaboration with loungewear brand GELATO PIQUE launches on Wednesday, September 9, 2026!
The Pokémon rendered in GELATO PIQUE's signature fluffy fabric are adorable.
As the loungewear sizes increase, the designs evolve from Pichu to Pikachu and Raichu!
Clefairy and Marill have also been newly added, with a lineup that includes everyday accessories like hairbands and hair clips alongside apparel.
It makes you want to coordinate your entire outfit in cute Pokémon style.
Sleep brand NELL declared itself coil-obsessed, and Magnemite appeared in massive swarms across bedsheets, pillowcases, and loungewear!
Saiga NAKThe bedding adopts Nanofine processing to inhibit bacteria that cause sweat odors.
Featuring wrinkle-resistant stretch and a smooth feel from rayon yarn, it prioritizes functionality for comfortable daily sleep in addition to Pokémon charm.
"Magnemite, I choose you."
Polite yet full of conviction.
Haircare brand Straine, specializing in straight hair, launched limited-edition packaged shampoo and treatment sets themed around "a soothing bedtime moment spent with Pokémon."
They will be available starting Friday, September 18, 2026 across drugstores, variety shops, and online marketplaces nationwide.
Specially developed scents Night Wood Aroma and Night Sweet Aroma turn pre-sleep bath time into a relaxing oasis.
Going beyond gaming to address modern sleep improvement from multiple angles, Pokémon Sleep continues to innovate.
Why not enjoy sound, restful sleep through the long autumn nights alongside Pokémon?
For details on each event, please check the official Pokémon Sleep X account (@PokemonSleepApp).
