The Pokémon Company, developer of the sleep game app Pokémon Sleep, released Hogee-Taiso to coincide with World Sleep Day on March 13.
We are reporting from the Pokémon Sleep Pre-Sleep Relaxation Hogee-Taiso Experience Event, where Hikaru Morita of Sakurazaka46 and Nakatani and Sakamoto of Mayurika took the stage!
New Pre-Sleep Habit Hogee-Taiso Is Released!
Friday, March 13, 2026, is World Sleep Day!
The Pokémon Company has proposed Hogee-Taiso as a new pre-sleep habit.
Utsunomiya emphasized the importance of muscle relaxation exercises while presenting the results of a survey conducted with over 40,000 Pokémon Sleep users.
Saiga NAK
He released data showing that users who take a long time to fall asleep were able to sleep more than 5% faster by performing muscle relaxation exercises.
Therefore, the new announcement this time is Hogee-Taiso.
The partner of Fuecoco (“Hogeta” in Japanese) is Hikaru Morita of Sakurazaka46, who is famous for being a Fuecoco fan!
The calming BGM and the relaxed expressions of the two invite sleep just by watching.
She appeared in a full-body outfit designed to look like Fuecoco!
Furthermore, appearing at Morita's call were comedians Sakamoto (@sakasaka_ss) and Nakatani (@YutaNakatani) of Mayurika.
They were also in rare pajama attire.
Sakamoto: "Why us? Even though Sayaka and Beni Shoga are around..."
Morita's New Role Is Decided in a Quiz About Sleep!?
From here, Professor Okajima of Tokyo Kasei University also joined the stage to challenge a quiz about sleep!
Morita answered based on her own experience, "Because the body tenses up and gets stiff."
With a brilliant correct answer, Professor Okajima explained, "Because when the body is tense, the sympathetic nervous system becomes dominant."
Hogee-Taiso is expected to have the effect of relaxing the body and activating the parasympathetic nervous system.
To the question "What is the tip for continuing Hogee-Taiso?", Sakamoto answered, "Having a Personal Hogener manage you strictly."
The atmosphere in the venue warmed up as he asked Morita to take on that role, and she readily agreed.
There Is Something Off About Sakamoto's Hogee Moment...
The Hogee moments for Morita, Sakamoto, and Nakatani were also revealed.
In contrast to the two who relax with scalp massages and neck pillows, Sakamoto revealed a scene where he appears to be sleeping (?) on a bed set up behind a comedy theater.
Sakamoto: "Various comedians rest here, and since it's not laundered, it has quite a Hogee smell."
Nakatani: "That's filthy!"
When asked, "How about sleeping with your eyes open?", Professor Okajima cut him off, saying, "That's an illness."
Sakamoto hurriedly corrected, "I'm awake!", but the venue erupted in laughter.
The Three Practice Hogee-Taiso!
At this point, Fuecoco took the stage, and they decided to practice Hogee-Taiso together!
Stretch out long...
And lower...
Neck stretches and...
Stimulating facial muscles too!
Hogee!?
Squeeze tight...
Hogee...
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The press corps covering the event also experienced it together.
Finally, finish with a deep breath!
The three of them fully experienced the muscle relaxation technique together with Fuecoco.
"My body felt warm," and "I'm so relaxed that no comments come to mind," showed that Hogee-Taiso's effect was super effective!
In addition, Pokémon Sleep announced a picture book Snorlax's Dream in collaboration with Eisai Co., Ltd., and face masks in collaboration with the face mask brand LuLuLun.
The picture books will be distributed sequentially to medical institutions across Japan, and the face masks will be released in advance on the LuLuLun official online store on Wednesday, March 25, 2026.
Please check the Pokémon Sleep official X (@PokemonSleepApp) for details and follow-up reports.