" Sanrio Fest 2026 in Minato Mirai " was held on Saturday, June 27, and Sunday, June 28, 2026, in the Minato Mirai area of Yokohama.
Here’s a photo report from the school festival area set up inside Pacifico Yokohama!
The School Festival Area—Perfect for Showing Off Your Favorite Characters!
In the School Festival Area, numerous photo spots and attractions were set up along a space designed to resemble a main street!
Sanrio characters were there to welcome you right at the entrance!
Since our visit was on a Sunday, the venue was overflowing with Sanrio fans.
It was great that the air conditioning was working, making it comfortable to be there.
Signboard-themed decorations covered the entire area.
Of course, visitors brought their own plush toys and acrylic stands, making it the perfect place to show support for their favorite characters.
There were plenty of attractions for visitors to enjoy, including crane games from Sega Fave Co., Ltd. and BANDAI SPIRITS Co., Ltd., as well as “pop’n music High☆Cheers!!” from Konami Arcade Games Co., Ltd.!
Each featured a Sanrio collaboration.
" Virtual Sanrio Puroland," a virtual theme park open 24 hours a day, 365 days a year, made a special appearance!
Visitors could also experience VR and MR content.