The premier gaming festival, Tokyo Game Show 2026 (TGS 2026), took place over four days from Thursday, September 17 to Sunday, September 20, 2026.
In this report, we check out the SEGA / ATLUS booth!
Reporting on the SEGA / ATLUS Booth!
Sonic appears at the SEGA booth!Saiga NAK
We stepped inside the booth for SEGA / ATLUS, a perennial favorite at TGS!
Right away, SEGA's iconic flagship character, Sonic the Hedgehog, greeted us at the entrance.
Persona 4 Revival area
マリーの衣装がすごくお似合いです
クマもいるクマよー！
Saiga NAK
One of the most bustling sections of the SEGA / ATLUS booth was the area dedicated to Persona 4 Revival.
イザナギッ！
背中からも写真が撮れました
Saiga NAK
In addition to hands-on playable demos, the area was packed with photo spots and numerous display monitors, showcasing immense energy and passion.
Striking a sharp point!Saiga NAK
The booth model was completely in character, giving us a great glance right at the camera.
Thank you!
Who could have predicted seeing Evangelion and Godzilla featured at a Sonic game exhibit?
With major collaborations officially confirmed, SEGA promoted them in grand fashion.
専用の縦型モニター試遊
操作はいつもと同じです
Saiga NAK
Playable demos were also available, specifically running on a unique vertical monitor setup created especially for TGS 2026.
It might be the very first time we've seen a home console title played on a vertical display.
We took it for a spin ourselves, and seeing background details that are usually missed in standard widescreen play made for an incredibly immersive experience.
Over 30 titles on display!Saiga NAK
Next was the SEGA Partners area.
CONTROL Resonant
EA SPORTS FC 27
デイヴ・ザ・ダイバー
Kalanoro
Saiga NAK
This area featured a staggering number of titles.
With so many playable demos and booth models welcoming visitors, it truly captured the quintessential TGS vibe of an in-person expo at its finest.
The first new title in roughly 15 years since the original and about three years since the remakeSaiga NAK
Among them, the area drawing an exceptionally long queue was Lollipop Chainsaw 2 Back2Back.
With this brand-new sequel freshly announced at TGS 2026 available to play, huge crowds gathered for a turn.
Where is the chainsaw!?Saiga NAK
This area also doubled as a photo spot where attendees could take pictures alongside Juliet holding a full-scale chainsaw prop.
Under normal circumstances, visitors could pose next to the character standee, but...
Juliet portrayed by PeachMilkySaiga NAK
If your timing was right, cosplayers portraying Juliet and a zombie would appear for instant photo sessions.
Portraying Juliet was popular cosplayer and model PeachMilky (@PeachMilky_).
With impeccable cosplay quality and striking beauty, her commanding presence left more than a few attendees nervously starstruck during their photo ops.
Despite the terrifying look, he gladly struck poses upon requestSaiga NAK
While it was easy to focus on Juliet, the actor playing the zombie was equally extraordinary—shuffling erratically with an unfocused gaze just like an undead walker straight out of the game.
We're just glad we didn't get bitten...!
STRANGER THAN HEAVEN walk-through museumSaiga NAK
What felt like the largest physical presence within the SEGA / ATLUS booth belonged to STRANGER THAN HEAVEN.
Alongside demo kiosks, a full walk-through museum was constructed.
A collection of key visuals
横山昌義ディレクターのメッセージ
源頼光の酒呑童子退治
白頭鷲と龍
東映とのコラボで任侠映画のようなポスターも
Saiga NAK
Because photography was prohibited in certain sections, we can only share selected photos, but the interior was filled with content heightening anticipation ahead of launch, including interview videos with the creators.
In particular, a special voice message from Ado (@ado1024imokenp), who was cast in a prominent voice acting role, stopped countless visitors in their tracks to listen intently.
That concludes our report on the SEGA / ATLUS booth!
