e-sports team FENNEL and gaming brand HyperX sign sponsorship agreement! Co-creation project also launched!

Fennel Corporation ("FENNEL"), the operator of the professional e-sports team " FENNEL ", announced today that it has signed a partnership agreement with " HyperX ", a gaming brand developed by HP Japan, Inc. The partnership will be based on the following terms and conditions

FENNEL, a professional e-sports team, has signed a sponsorship agreement with the gaming brand "HyperX"!

Fennel, the leader of the professional e-sports team "FENNEL", announces that it has signed a partnership agreement with the gaming brand "HyperX". HyperX provides a comfortable and reliable gaming environment with a wide range of products including headsets, keyboards, and mice. The agreement will allow FENNEL players and streamers to receive HyperX gaming devices from Japan HP throughout the year. In addition, the " For Future Project, " a co-creation project to nurture the next generation of e-sports players, will also be launched.

Introducing the "For Future Project," a co-creation project!

PR TIMES

This project aims to nurture and support the next generation of e-sports players who will lead the e-sports industry in the future. FENNEL, together with "HyperX," a developer and provider of a wide variety of devices, is attempting to create opportunities for children to get involved in e-sports and to further deepen the unity of the community.

How the "For Future Project" works

Every time a FENNEL player wins an official tournament, a " For Future Counter " is added. When the counter reaches 100%, FENNEL will invite children who aspire to play e-sports to an official tournament and provide them with a gaming device.

Through these activities, we will provide an opportunity for children to get involved in e-sports in earnest.

A Common Vision Drives the Sponsorship Agreement

PR TIMES

Since its establishment in 2019, "FENNEL" has achieved top-class results in Japan, while HyperX, with its " We're All Gamers " philosophy, has provided gaming devices for a variety of players from beginners to experts. HyperX has been providing gaming devices for a variety of players from beginners to experts under the philosophy of "We're All Gamers.

The driving force behind this agreement is the shared vision of both companies to " nurture the future of e-sports. The two companies will not only support top players with high-quality devices, but also aim to create opportunities for the next generation of players to encounter and grow in e-sports.

Shingo Yanagisawa, General Manager, Marketing Division, HP Japan, Inc.

We are very honored to partner with FENNEL. We are looking forward to working together to expand our efforts in Japan to not only support the environment for top-level competition, but also to help athletes take on the challenges that will lead to the dreams of the next generation. Through this initiative, we will co-create the future of e-sports.

PR TIMES

Comment from Mr. Ryo Takashima, President and Representative Director of FENNEL

We are very pleased to conclude a partnership agreement with HyperX. The "For Future Project" that we are launching this time is an unprecedented system in which our players' victories will lead to challenges for the next generation of children. The daily efforts of our athletes will not only lead to competitive results, but also to the power to open up the future of e-sports itself. Together with HyperX, we will realize such a cycle.

PR TIMES

This partnership agreement is expected to help FENNEL make a further leap forward with the cooperation of HyperX and to nurture the next generation of players. For more information on future activities, please check the official FENNEL website and the official HyperX page!