Mitsui Fudosan Co., Ltd. has announced a partnership with world-class multimedia studio Moment Factory Studios Inc. ("Moment Factory") and Pokémon International, Inc. A new entertainment project will be developed in which visitors themselves can experience the world of Pokemon as Pokemon trainers.
Mitsui Fudosan and Moment Factory have launched a partnership in the LBE domain!
PR TIMESMitsui Fudosan has launched a partnership with Moment Factory, a world-class multimedia studio, in the area of Location-Based Entertainment (LBE)! The two companies will collaborate with "Pokemon" to create new and exciting experiences.
New immersive Pokémon experience!
The project announced today will be realized through the collaboration of a global team with diverse expertise.
- The power of the Pokémon brand, loved by men and women of all ages around the world
- Moment Factory's advanced production capabilities
- Mitsui Fudosan's knowledge and network in realistic placemaking
By combining these strengths, an immersive experience will be created in which fans can connect with each other in the real world while adventuring as Pokémon trainers. The project will begin in Europe in the spring of 2027 and is scheduled to tour multiple regions.
Andy Gose, Head of Media Production, Pokémon International, Inc.
People around the world are always looking forward to experiencing the world of Pokémon in new and meaningful ways. We hope that this initiative will bring joy to all trainers and further enhance the passion and sense of adventure that unites our community.
Dominic Audet, Co-Founder and Chief Innovation Officer / Moment Factory
This partnership is more than a collaboration, it is a convergence of visions. We want to set a new global standard in the way people interact with brands and spaces. We look forward to bringing together Mitsui Fudosan's exceptional network and our creative DNA to create innovative projects.
Comment from Kazunori Yamashita, Managing Executive Officer of Mitsui Fudosan Co.
We are very pleased to launch this partnership with Moment Factory. We will take on the challenge of creating new value through the value of real experiences that connect people, places, and communities. We are truly looking forward to delivering new and exciting experiences to many people through our collaboration with Pokémon, which is loved around the world.
The partnership between Mitsui Fudosan and Moment Factory will bring a new "Pokemon" experience to the world. For more information, please check the official website of Mitsui Fudosan!
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