Sony Interactive Entertainment Inc. has announced the launch of a new PlayStation brand campaign in collaboration with rock band King Gnu. The new commercial, "PlayStation x King Gnu｜Play Has No Limits "Pushing the Limits" CM," featuring the four members of the band, will air on the official PlayStation YouTube channel and on terrestrial The TV commercial will air on the official PlayStation YouTube channel and on terrestrial TV. The newly written song "):Asura:(( " has appeared for the first time prior to the release.
PlayStation" x "King Gnu" Brand Campaign! brand campaign started!
Sony Interactive Entertainment Inc. has announced the launch of a brand campaign with "King Gnu". From Sunday, November 20, 2023, the official PlayStation X (@PlayStation_jp) and King Gnu official X (@KingGnu_JP ) will be hosting a branded campaign with the PlayStation trademark "△×□□ (PlayStation Shapes) and King Gnu's trademark "crown" were posted on the official X (@KingGnu_JP) and King Gnu's trademark "crown" logo. The "Dot Nu," "Polygon Nu," and "King Gnu" logos were also posted in response to "likes" on the post, attracting a lot of attention.
"PlayStation x King Gnu｜Play Has No Limits "Pushing the Limits" CM" on air!
"PlayStation × King Gnu｜Play Has No Limits "Limit Breakthrough" CM", "King Gnu" member Yuu Seiki (@hiibaasanJBppoi ) has been featured in the "PlayStation × King Gnu｜Play Has No Limits "Limit Breakthrough" CM" on-air! Daiki Tsuneta (@DaikiTsuneta ) got "0", Kazuki Arai (@K_and_his_B ) got "x", and Osamu Iguchi (@Satoru_B) got (@Satoru_191 ) will be carrying the "□" and will appear as avatars.
The "Dark Noo," a huge monster, stands in their way. The four were outnumbered, but they unexpectedly "merged" to create the "Giant Noonu", which broke through the limits of their abilities.
The new song "):Asura:(" from the album "THE GREATEST UNKNOWN" to be released on November 29, 2023 (Wednesday) has been selected as the commercial song. You can listen to the song one step ahead of its release! "PlayStation x King Gnu｜Play Has No Limits "Pushing the Limits" CM" will air on the official PlayStation YouTube channel and on terrestrial TV from November 24, 2023 (Friday). The TV commercial is on air on the official PlayStation YouTube channel and on terrestrial wave from Friday, November 24, 2023.
Comments from members
"):Asura:(" was written for the new PlayStation commercial. In the video, the four members are wearing the symbol of PlayStation, "△00×□□", and are challenging to push the limits. This is King Gnu's fastest and fastest tempo song ever. We are playing to the fullest both in the music and in the video. Please play to your heart's content! "King Gnu
Jacked up Harajuku and Shibuya! Graphics and videos!
From Friday, November 24 to Thursday, November 30, 2023, the graphics will appear at 20 locations in Harajuku, including Harajuku Cat Street and Ura-Harajuku. From November 27 (Monday) to December 3 (Sunday), 2023, the graphic will appear as a video on Hitvision in front of Shibuya Station. This is a limited-time exhibition, so why not take this opportunity to visit Harajuku and Shibuya? For more information about the "PlayStation" and "King Gnu" brand campaign, please visit PlayStation.Blog.