The professional esports team " REJECT " announced that it has entered into a strategic partnershipwith AnyMind Group, Inc.
By leveraging AnyMind Group’s social media infrastructure, the partnership aims to expand opportunities for REJECT’s players, creators, and VTubers, and support their monetization efforts.
"REJECT" Forms Partnership with "AnyMind Group"! Supporting the Activities of Its Players in the Social Media and Marketing Sectors
Professional esports team "REJECT" announces a partnership with AnyMind Group, Inc.!
AnyMind Group, Inc. is a technology company with operations in 15 countries and regions, primarily in the Asian market.
By leveraging the company’s social media infrastructure, REJECT will support its players, creators, and VTubers in expanding their opportunities and monetizing their activities.
Additionally, the partnership will build a marketing ecosystem for the gaming and esports sectors that transcends national and regional boundaries.
It will also support marketing activities by domestic and international game developers in the Japanese market.
What is the background of this partnership? Supporting REJECT in the areas of monetization and marketing
In recent years, the importance of global marketing in the gaming and esports sectors has been growing.
However, for game companies to conduct marketing activities across national and regional boundaries, it is essential to have networks in each market and to be matched with the right creators.
Against this backdrop, the two companies have formed a partnership that combines REJECT’s diverse IP and community withAnyMind Group’s technology and global network.
This initiative aims to simultaneously support the growth of creators and the business expansion of game companies.
Supporting Talent Growth and Monetization Through "AnyCreator"
The following support will primarily be provided to esports teams and creators affiliated with REJECT:
- Creating Opportunities for Corporate Partnerships
- Data-Driven Account Analysis
- Support for monetizing content
In addition, we will simultaneously promote the expansion of their activities and monetization so that talents can operate smoothly in overseas markets, including Asia.
Cross-border marketing support for game developers
When game developers conduct marketing activities in various markets, including Japan, we will implement optimal promotional strategies that leverage local market trends and resources.
By combining REJECT’s community with AnyMind Group’s technology, the two companies will provide support ranging from building brand awareness to enhancing engagement with fans.
Representatives from both companies have issued statements! “REJECT” is expanding its activities even further globally.
Representatives from REJECT Co., Ltd. and AnyMind Group Co., Ltd. have each issued statements.
REJECT Co., Ltd. / Henry Zhao, Vice President of Global Business, Comments
By leveraging AnyMind Group’s platform and global network, our athletes and creators will be able to further enhance their digital presence and expand their opportunities for success.
We also look forward to creating long-term value together through collaboration with our brand partners.
PR TIMES
Comment from Ben Chien, Managing Director of AnyMind Hong Kong
We are very pleased to have formed a partnership with REJECT, a leading representative of Japanese esports and youth culture.
By combining REJECT’s compelling IP with AnyMind Group’s core platforms—“AnyTag” and “AnyCreator”—we will foster an environment where creators and players can thrive across borders and build an ecosystem that creates new growth opportunities.
PR TIMES
Through this collaboration between REJECT and AnyMind Group, we expect the opportunities for our affiliated players and creators to expand even further on a global scale.
Check the official X account ( @RC_REJECT ) for the latest team updates!