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Thirty-One" and "Super Mario" will collaborate for the first time starting Friday, September 1, 2023!

「サーティワン」と「スーパーマリオ」の初コラボが2023年9月1日(金)より開催!オリジナルステッカーもらえる!
News

B-R Thirty-One Ice Cream " (Thirty-One), a popular ice cream store that has collaborated with many popular characters, has announced that it will hold its first collaboration with " Super Mario " from September 1 (Friday) to October 2 (Monday), 2023. The collaboration will run from September 1 (Friday) to October 2 (Monday), 2023. Join the "Super Mario" characters on a delicious adventure!

Super Mario collaborates with Thirty-One for the first time!

From September 1 (Friday) to October 2 (Monday), 2023, "Super Mario" and "Thirty-One" will collaborate for the first time! Two new flavors of the well-known "Super Mario" power-up items will be available, and a variety of collaborative products that seem to come out of the world of the game will appear. Let's go on an exciting and delicious adventure with "Super Mario" at Thirty-One in September!

Product Lineup

Super Kinoko Cola Float-o

スーパーキノコーコーラフロートー PR TIMES

A mix of cola sorbet with white crackling candy and vanilla ice cream! Eat them together for an energetic cola float flavor!

1UP Kinoko Melon Soda

1UPキノコーメロンソーダー PR TIMES

The melon soda sorbet loved by a wide range of generations is matched with white crackling candy! Refreshing melon and mild vanilla.

Product Name Super Kinoko - Cola Float / 1UP Kinoko - Melon Soda
Reference Price 390 yen for both single and regular size (tax included)
Sales period September 1 (Friday) - October 2 (Monday), 2023 *Sales will end as soon as the product is gone

Super Mario Double Cup

スーパーマリオダブルカップ PR TIMES

A double cup with a design limited to this collaboration campaign will be available! The lineup includes three types of characters and items from the Super Mario series in fun, energetic designs. You can choose from red, yellow, and green.

Product Name Super Mario Double Cup
Reference Price Small Double: 490 yen (tax included) / Regular Double: 710 yen (tax included)
Sales period September 1 (Friday) - October 2 (Monday), 2023 *Sales will end as soon as the product is gone.

Super Mushroom & 1UP Mushroom Cookies

スーパーキノコ&1UPキノコクッキー PR TIMES

Starting Friday, September 1, 2023, 310,000 people nationwide will receive a Super Mushroom or 1UP Mushroom cookie topped with a Super Mushroom or 1UP Mushroom cookie at random when they purchase a Super Mario Double Cup!

Super Star Sundae

 スーパースターサンデーPR TIMES

A "Super Mario" sundae topped with a Mario pick tapping a Hatena block, whipped cream, and Super Star and Brick Block chocolates is now available for both visual and taste enjoyment! The clay pipe cups are made of plastic and can be taken home with you. The clay pipe cups are plastic and can be taken home, making them perfect for use as pen holders or accessory cases at home or in the office after eating.

Product name Super Star Sundae
Reference price 750 yen (tax included)
Sales period September 1 (Friday) to October 2 (Monday), 2023 *Sale ends when all the sundaes are gone.

Ice Flower Soda

 アイスフラワーソーダPR TIMES

Jelly soda with an image of an ice flower! You can enjoy a cool and refreshing soda and your favorite flavor together. The limited-edition cup with an ice flower design is filled with yogurt-flavored jelly and nata de coco, giving it a satisfying texture. In addition, the Madras spoon comes with a sticker with a limited collaboration design! The recommended flavors are of course "Super Mushroom" and "1UP Mushroom!

Product name Ice Flower Soda
Reference price 700 yen (tax included)
Sales period September 1 (Friday) to October 2 (Monday), 2023 *Sales will end as soon as the product is gone.

Yoshi's Egg Set

 ヨッシーのタマゴセットPR TIMES

A special set featuring Yoshi, Mario's gentle, laid-back and reliable friend! The set includes ice cream, plastic egg cups, and an eco-bag. Eight egg cups can be filled with small-sized ice cream for take-out! Comes with deco stickers in 8 different Yoshi colors, so after you eat your ice cream, you can enjoy decorating the cups like Yoshi's eggs. The cups can also be used as a small container, so everyone can share their favorite color of egg! In addition, the limited design eco-bag folds up to look like Yoshi's egg! Whether unfolded or folded, they are cute and practical as well.

Eco Bag

エコバッグ PR TIMES
Product name Yoshi's Egg Set
Reference price 3,000 yen (including tax)
Sales period September 1 (Friday) to October 2 (Monday), 2023 *Sales will end as soon as the product is gone.

Super Mario Variety Box

スーパーマリオバラエティボックス PR TIMES

The popular takeout variety box will also be available in a limited edition "Super Mario" collaboration design, ranging from 4 to 12 pieces! The design differs depending on the number of boxes, and each color has a bright and cheerful design. The design is different for each box, and each color is bright and cheerful. They are sure to be very useful as gifts, souvenirs, and gifts for various occasions!

Product Name Super Mario Variety Box
Reference Price Small: 4 pieces 1,120 yen / 6 pieces 1,540 yen / 8 pieces 1,960 yen / 12 pieces 2,800 yen (tax included) Regular: 4 pieces 1,560 yen / 6 pieces 2,140 yen / 8 pieces 2,730 yen / 12 pieces 3,900 yen (tax included)
Sales period September 1 (Friday) to October 2 (Monday), 2023 *Sales will end as soon as the product is gone.

Super Mario Palette 6

スーパーマリオパレット6 PR TIMES

A "Super Mario" ice cream cake is now available! A delicious adventure with fun and power-up items to choose from! A limited number of HATENABLOCK boxes will also be available. The excitement of not knowing what will come out is perfect for gifts!

Take Out with Hatena Block Boxes

 ハテナブロックの箱でテイクアウトPR TIMES

Flavor

フレーバー PR TIMES
Product Name Super Mario Palette 6
Reference price 3,700 yen (tax included)
Sales period September 1, 2023 (Fri.) - *Sales will end as soon as the palette is gone.

GPS Check-in" campaign

During the campaign period, if you purchase the "Super Mario" collaboration product at a Thirty-One store and complete a "GPS Check-In" using the "My Nintendo" smartphone app, you will receive an "Original Sticker & quot;". If you achieve the "GPS check-in" with the smartphone app "My Nintendo", you will receive an "original sticker & quot;". Don't forget to check in when you purchase the collaboration products!

Original sticker

オリジナルステッカー PR TIMES

The collaboration between "Super Mario" and "Thirty-One" will start on September 1, 2023 (Friday)! Please come and visit us! For more information, please visit the official Thirty-One website.

DeepL

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