Nintendo has announced new items scheduled for release in April for the Mario-themed children's product series My Mario.
Items such as picture books, toys, and baby items will be available.
(Note: This article is based on information released in Japan. The product names in this article include unofficial translations. Please check the respective local official websites for availability and prices in each country and region.)
New Items Appear in the My Mario Children's Series!
New items have arrived in the Mario-themed children's product series My Mario!
Picture books, toys, and baby items and more will be on sale.
My Mario Board Books: Find Mario
The latest volume in the My Mario Board Books series, the Find Mario, has arrived.
It is a book where you can pull the gimmicks on the pages and play by searching for Yoshi, Peach, Luigi, and others who are hiding together with Mario.
- Price: 1,980 yen (tax included)
- Release Date: Friday, April 10, 2026
Toys and General Goods
Items for Babies
Items that can be enjoyed with babies are here, such as the cloth finger-play toy My Mario What Will Come Out? Finger-Play Question Mark Block and the My Mario Good Mood Sound♪ Playmat Gym, which plays Mario music and allows for tactile play with attached mascots.
The My Mario Soft Mini Merry Spinning Parasol, which can be attached to a stroller, and the My Mario Love Driving! Power-Up Steering Wheel will also be available.
- My Mario What Will Come Out? Finger-Play Question Mark Block: 2,530 yen (tax included) / Released Friday, April 10, 2026
- My Mario Good Mood Sound♪ Playmat Gym: 9,350 yen (tax included) / Released Saturday, April 25, 2026
- My Mario Soft Mini Merry Spinning Parasol: 2,530 yen (tax included) / Released Saturday, April 25, 2026
- My Mario Shoe Clips Super Mushroom & 1UP Mushroom: 1,760 yen (tax included) / Released Friday, April 10, 2026
- My Mario Love Driving! Power-Up Steering Wheel: 6,050 yen (tax included) / Released Friday, April 10, 2026
- My Mario Lots of Places to Grab! Mario's Rolling Ball: 2,640 yen (tax included) / Released Friday, April 10, 2026
- My Mario Feet and Hands 2-Way Rattle: 1,650 yen (tax included) / Released Saturday, April 25, 2026
Items for Children
Items for bath time play also make a new appearance.
With the My Mario Let's Play in the Bath! Gimmick-Filled Pipe Set, it is possible to create your own course by attaching pipes and blocks to the bath wall with suction cups.
It is full of gimmicks, such as coins rotating when water is poured, or a Super Mushroom appearing from water collected in a block.
Additionally, the My Mario Bikkura Tamago, where the bath salt dissolves when put into the bath and a mascot comes out at random, will also be sold.
- My Mario Let's Play in the Bath! Gimmick-Filled Pipe Set: 3,850 yen (tax included) / Released Saturday, April 25, 2026
- My Mario Let's Play in the Bath! Stacking Shower Party: 2,750 yen (tax included) / Released Saturday, April 25, 2026
- My Mario Let's Play in the Bath! Exciting Water Gun Mario & Goomba Set: 1,540 yen (tax included) / Released Saturday, April 25, 2026
- My Mario Let's Play in the Bath! Exciting Water Gun Fire Flower & Super Mushroom Set: 1,540 yen (tax included) / Released Saturday, April 25, 2026
- My Mario Bikkura Tamago: 715 yen (tax included) / Released Friday, April 10, 2026
Handling Stores Expand! Purchasing Now Possible at Mass Retailers
My Mario items, which were previously handled at the four stores Nintendo TOKYO / OSAKA / KYOTO / FUKUOKA, will begin being sold at the storefronts of some mass retailers starting Friday, April 10, 2026.
The list of handling stores is posted on the My Mario official website.
Receive Name Stickers and Wallpaper as Purchase Bonuses!
Starting Friday, April 10, 2026, when you purchase My Mario items at eligible handling stores, you can receive My Mario Original Name Stickers.
My Mario Original Wallpaper can also be downloaded from the QR code on the back of the stickers.
Please see the My Mario official website (USA) for product details.
[トピックス]マリオをテーマにした商品シリーズ「マイマリオ」に新しいアイテムが登場。取り扱い店舗拡大とオリジナル特典のご紹介も。https://t.co/7jfpzKgnOr
— 任天堂株式会社 (@Nintendo) April 7, 2026
