Red Bull Japan announced the release of Red Bull Energy Drink Sudachi Lime Edition (hereafter, Red Bull Sudachi Lime Edition).
Combining sweet and sour sudachi with lime, this product offers a refreshing flavor and launches on Tuesday, July 14, 2026.
(Note: This article is based on information released in Japan.)
Red Bull Sudachi Lime Edition with Citrus Sudachi Lime Flavor Debuts! Launch Campaigns and Music Festival Booth Exhibition Announced
Red Bull has confirmed the release of its new flavor, Red Bull Sudachi Lime Edition.
It features a citrus flavor that combines Japanese sweet and sour sudachi with lime, popular in tropical regions.
You can enjoy a refreshing taste perfect for summer!
Product details are as follows:
- Product Name: Red Bull Energy Drink Sudachi Lime Edition 250ml
- MSRP: 213 yen (excluding tax)
Additionally, to commemorate the release, Red Bull will hold a promotional campaign and host a booth exhibition at the music festival, Summersonic 2026 TOKYO (hereafter, Summersonic 2026 TOKYO).
Red Bull Sudachi Lime Edition Launch Campaign! Giveaways Include Pairs of Tickets to Summersonic 2026 TOKYO
To celebrate the launch, Red Bull will hold an SNS campaign where you can win luxurious prizes. The application details are as follows:
- Application Period: Monday, June 22, 2026, 12:00 PM JST to Sunday, June 28, 2026, 11:59 PM JST
Prizes
- [Prize A] Summersonic 2026 TOKYO Platinum Ticket Pairs + Winner-Exclusive Special Items: 9 pairs (18 winners total)
- [Prize B] Red Bull Sudachi Lime Edition Speaker BOX: 90 winners
Furthermore, for Prize A, tickets for Friday, August 14, Saturday, August 15, and Sunday, August 16, 2026, will be awarded to three pairs for each day.
How to Apply
- Follow the Red Bull Japan Official X account (@redbulljapan)
- Choose your preferred date for Summersonic 2026 TOKYO from the campaign post and post it while including the required hashtags
Booth Exhibition at Summersonic 2026 TOKYO! Enjoy Red Bull Sudachi Lime Edition Along with the Music
During Summersonic 2026 TOKYO, the Red Bull booth, "Red Bull Summer Vibes," will appear near the Beach Stage.
Lose yourself in the music while drinking Red Bull Sudachi Lime Edition to heat up the summer excitement.
Please note that a ticket to Summersonic 2026 TOKYO is required for admission.
This product provides a refreshing experience with its citrus sudachi flavor.
It will be available at convenience stores, supermarkets, and drugstores nationwide starting Tuesday, July 14, 2026.
Check the Red Bull Official Website for details on Red Bull Sudachi Lime Edition.
| Product Overview | |
|---|---|
| Product Name | Red Bull Energy Drink Sudachi Lime Edition 250ml |
| Volume | 250ml |
| Release Date | Tuesday, July 14, 2026 |
| MSRP | 213 yen (including tax) |
#柑橘すだち味のレッドブル 新登場🪽
7月14日販売開始⚡️ pic.twitter.com/0l0O1ZQNEw
— レッドブル ジャパン🇯🇵 (@redbulljapan) June 17, 2026