"Red Bull Energy Drink Sudachi Edition," featuring a citrusy sudachi flavor, launches on July 14! Its refreshing citrus flavor will help you beat the summer heat.

Red Bull Japan Co., Ltd. has announced the launch of " Red Bull Energy Drink Sudachi Edition " (hereinafter referred to as "Red Bull Sudachi Edition").
This product, featuring a refreshing taste created by combining the sweet-and-sour flavors of sudachi and lime, will go on sale on Tuesday, July 14, 2026.

Introducing the new citrus-flavored “Red Bull Sudachi Edition”! Launch campaigns and booth appearances at music festivals are also planned

Red Bull’s new flavor, “Red Bull Sudachi Edition,” is set to launch!
It features a citrus flavor that combines Japan’s sweet-and-sour sudachi withlime, a favorite in tropical regions.
Enjoy a refreshing taste perfect for summer!

レッドブル ジャパン公式X

• Product Name: Red Bull Energy Drink Sudachi Edition 250ml


• Suggested Retail Price: 213 yen (excluding tax)

Additionally, to celebrate the launch of this new product, we’ll be running a campaign andsetting up a booth at the music festival “SUMMERSONIC 2026 TOKYO” (hereinafter “Summer Sonic 2026 TOKYO”).

"Red Bull Sudachi Edition" Launch Campaign! Prizes include a pair of tickets to "SUMMERSONIC 2026 TOKYO"

To celebrate the launch of this new product, we’re holding a social media campaign where you can win fantastic prizes!

• Entry Period: June 22, 2026 (Mon) at 12:00 PM – June 28, 2026 (Sun) at 11:59 PM

Prizes

• [Prize A] Summer Sonic 2026 TOKYO Platinum Pair Tickets + Special summer-themed merchandise exclusive to winners: 9 pairs (18 people) total


• [Prize B] Red Bull Sudachi Edition Speaker Box: 90 winners

Please note that for Prize A, three pairs of tickets will be awarded for each of the three dates —Friday, August 14, 2026; Saturday, August 15, 2026; and Sunday, August 16, 2026.

How to Enter

• Follow Red Bull Japan’s official X account ( @redbulljapan )


• Select your preferred date for “Summer Sonic 2026 TOKYO” from the campaign post, and repost using the provided template with the hashtags

We’ll have a booth at “Summer Sonic 2026 TOKYO”! Come enjoy “Red Bull Sudachi Edition” along with the best music

During the " Summer Sonic 2026 TOKYO " music festival, the Red Bull booth "Red Bull Summer Vibes" will be set up near the Beach Stage!
Why not let yourself be swept away by the best music while sipping “Red Bull Sudachi Edition,” which will amp up the summer excitement even more?
Please note that a “Summer Sonic 2026 TOKYO” ticket is required for admission.

This product features a refreshing citrus sudachi flavor.
It will be available starting Tuesday, July 14, 2026, at convenience stores, supermarkets, and drugstores nationwide!
Check the official Red Bull website for more details on “Red Bull Sudachi Edition”!