Red Bull Japan Co., Ltd. has announced that it will release a summer-only flavor, " Red Bull Energy Drink Summer Edition" in limited quantities starting Tuesday, May 27, 2025.
"Red Bull Energy Drink Summer Edition" will be available as a summer-only flavor!

To enjoy the hot summer, it is essential to replenish your energy levels. An energy drink that will satisfy such demand will be available in limited quantities from May 27, 2025 (Tuesday).
The summer-only flavor "Red Bull Energy Drink Summer Edition" is characterized by the slightly sweet taste of white peaches, which gives it a cool impression, just like the "White Edition" that was previously on sale. The refreshing taste is perfect for summer. Why not enjoy this summer with the cool and refreshing "Red Bull Energy Drink Summer Edition"?

Product Outline | |
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Product name | Red Bull Energy Drink Summer Edition 250ml |
Release date | Tuesday, May 27, 2025 |
Content volume | 250 ml |
Suggested retail price | 198 yen (excluding tax) |
Country of origin | Switzerland |
Sales locations | Convenience stores, supermarkets, drugstores, mass merchandisers, e-commerce sites, etc. |
夏限定⚡️
#白桃フレーバーのレッドブル 新登場🍑5月27日(火)販売開始🏝️☀️ pic.twitter.com/bbS7uMUd1H
— レッドブル ジャパン🇯🇵 (@redbulljapan) May 14, 2025