The Computer Entertainment Association (CEA) has announced a collaborative project to celebrate the anniversaries of both “Tokyo Game Show 2026” (hereinafter “TGS2026”), which will mark its 30th anniversary in 2026, and “BEAMS,” which will celebrate its 50th anniversary that same year.
As part of the limited-time collaborative collection " GAME ARTeee COLLECTION," apparel featuring illustrations from popular game IPs will be available for purchase at BEAMS MANGART.
"TGS2026," celebrating its 30th anniversary, and "BEAMS," celebrating its 50th anniversary, are collaborating! Apparel featuring illustrations from popular games is now available
As a "STAFF WEAR PARTNER," BEAMS will participate in TGS2026 by providing staff T-shirts.
To mark the 50th anniversary ofthis apparel brand in 2026 and the 30th anniversary of "TGS2026," a limited-time collaboration collection has been announced!
The collection features three designs.
It also includes illustrations specially created by illustrator Zashiki Warashi ( @WarashiZ ), who designed the main visual for “TGS2026.”
- 1. Exclusively illustrated by Zashiki Warashi! T-shirts featuring 7 characters from popular IPs (7 designs total)
- 2. Exclusively illustrated by Zashikiwarashi! T-shirts featuring a group illustration of all 7 characters
- 3. TGS Photo Spot Character Designs! “All-Star T-Shirts”
Why not take this opportunity to get your hands on this collection featuring characters from popular game IPs?
The TGS 2026 × BEAMS "GAME ARTeee COLLECTION" Lineup! Now Available with Exclusive, Original Designs
Based on the concept of “the fusion of games and art,” this T-shirt collection features original artwork by Zashikiwarashi depicting characters representing seven Japanese game developers.
- Regular Size: 6,000 yen (excluding tax)
- Kids’ Size: 4,500 yen (excl. tax) *Available only at the Family Game Park (FGP) venue
- Character: "Mega Man Dual Override" Mega Man
- Participating Developer: Capcom
- Character: "Karia’s Atelier: The Kingdom of Night and the Signposts of Memories" Karia
- Participating Developer: Koei Tecmo Games
- Character: "Castlevania: Belmont's Curse" Rose
- Participating Developer: KONAMI
- Character: "FINAL FANTASY VII" Yuffie
- Participating Company: Square Enix
- Character: "Sonic the Hedgehog" Sonic the Hedgehog
- Participating Company: Sega
- Character: "Astro Robot" Astro
- Participating Company: Sony Interactive Entertainment
- Character: "ACE COMBAT 8" Tashia
- Participating Company: Bandai Namco Entertainment
All-Star T-Shirts Are Here!
To commemorate the 30th anniversary of TGS, the “All-Star T-Shirt”— featuring game characters fromsevendifferent companies and the official CESA mascot —is now available for pre-order!
This item celebrates both the 30th anniversary of TGS and the 50th anniversary of BEAMS by bringing together characters from different game companies on a single T-shirt.
The "GAME ARTeee COLLECTION" will be available at physical stores, online shops, and TGS 2026! Sales begin September 15
This anniversary collection will be available at "BEAMS" physical stores, the official online shop, and the Family Game Park at "TGS2026."
The sales periods and participating stores for each location are as follows.
"BEAMS" Physical Stores
- Sales Period: September 15 (Tue) – 28 (Mon), 2026
- Locations: BEAMS Culture Takanawa / BEAMS Heart LaLaport TOKYO-BAY
BEAMS Official Online Store
- Sales Period: Tuesday, September 15, 2026 – Thursday, December 31, 2026
You can purchase these items on the official BEAMS website.
Please note that the Group Art T-shirt and All-Star T-shirt are available for pre-order only.
Sales at the TGS2026 Family Game Park
- Sales Period: September 19, 2026 (Sat) – September 21, 2026 (Mon, Holiday)
Only select items will be available for purchase at “TGS 2026.”
- "Mega Man Dual Override" Mega Man (Capcom)
- "Astro Bot" Astro (Sony Interactive Entertainment)
- "Sonic the Hedgehog" by Sonic the Hedgehog (Sega)
Please note that admission to the Family Game Park is subject to restrictions.
For details, please visit the official TGS2026 website.
The " GAME ARTeee COLLECTION " goes on sale Tuesday, September 15, 2026.
Why not pick up this 2026 limited-edition anniversary collection?
Check the official TGS2026 website and the official X account ( @tokyo_game_show ) for details on TGS2026!
| Event Overview | |
|---|---|
| Name | Tokyo Game Show 2026 (TOKYO GAME SHOW 2026) |
| Organizer | Computer Entertainment Suppliers Association (CESA) |
| Dates | September 17, 2026 (Thu) Business Day 10:00 a.m.–5:00 p.m. September 18, 2026 (Fri) Business Day 10:00 a.m.–5:00 p.m. September 19, 2026 (Sat) Public Days 9:30 AM–5:00 PM September 20, 2026 (Sun) Public Days 9:30 AM–5:00 PM September 21, 2026 (Mon, Holiday) Public Day 9:30 AM–4:00 PM |