The "Koshian Bar" was re-released by Imuraya starting Monday, November 4, 2024, and many people on social media reported getting their hands on it.
The Koshian Bar was first released in August 2023 to commemorate the 50th anniversary of the "Azuki Bar."
Immediately, social media was flooded with comments like, "I've been waiting for this!"
It gained so much popularity that it almost completely sold out within two weeks of its release.
Now, after more than a year since its last release, the "Koshian Bar" has made a comeback!
This time, I'm going to review the Koshian Bar!
Reviewing the Koshian Bar!

Let's immediately review the Koshian Bar!
The packaging has a vivid pink color.
This should make it easy to spot in the ice cream aisle!
The font for koshian is a complete departure from the round font of the Azuki Bar.
The brush-stroke-like font is stylish!

The nutritional information per Koshian Bar is as follows:
- Calories: 110Kcal
- Protein: 2.4g
- Fat: 0.2g
- Carbohydrates: 24.7g
- Salt equivalent: 0.09g
Compared to typical ice cream, the calorie count is modest.
You can enjoy this without guilt, even if it's not a special treat!
How Does the "Koshian Bar" Taste!?

After checking the packaging and nutritional information, it's time to meet the "Koshian Bar"!
The color is similar to the Azuki Bar.

Here's a cross-section of the Koshian Bar.
You can see that the koshian is packed in densely, leaving no empty spaces!
Fans will definitely be thrilled with this.

The taste is amazing! It's genuinely pure, smooth koshian!
Is Koshian Bar this delicious?
This product is refreshing while still distinctly koshian.
It lacks the unique flavor of traditional azuki, making it feel like you're only eating the best parts!
This taste is sure to be a hit with people of all ages!

This is because Imuraya seems to put particular effort into the "nama-an" (raw bean paste) that is the ingredient for the Koshian Bar, carefully considering how to bring out a "refreshing and elegant flavor" while also maintaining "azuki flavor."
As stated on the package, the texture is that of an ice pop, so initially, the koshian was crunchy.
However, as the edges began to melt, the koshian transformed into a chewy consistency!
The smooth texture provides a change that you can enjoy until the very end.
What is the Official Recommended "Koshian Bar Au Lait"?

While enjoying a "Koshian Bar" in a warm room is great, Imuraya also recommends "Koshian Bar au Lait" for when you're feeling a bit chilly.
Ingredients
- Milk: 100ml
- Koshian Bar (55ml): 1 stick
Toppings (optional)
- Appropriate amount of kinako (roasted soybean flour)
How about trying this unique Koshian Bar arrangement, everyone!
The "Koshian Bar" is available for a limited time at mass merchandisers, supermarkets, convenience stores, and the Imuraya webshop nationwide!
Be sure to check it out before it's gone.
For more details, visit the Imuraya official website or official X (@IMURAYA_DM)!