Bandai Namco Entertainment Booth Report From AnimeJapan 2026! Exhibits Including New SAO Action Game Echoes of Aincrad and New Illustrations by abec

AnimeJapan 2026, one of the world's largest anime events, was held at Tokyo Big Sight on Saturday, March 28 and Sunday, March 29, 2026.
In this article, we report on the Bandai Namco Entertainment booth, which was buzzing with exhibits for Sword Art Online (hereafter, SAO)!

Reporting on the Bandai Namco Entertainment Booth! Packed With Elements From the Latest SAO Title Echoes of Aincrad

The first thing we found was a key visual exhibit for Unanswered//butterfly, the promotional anime video for the latest SAO title Echoes of Aincrad!
The meaningful expressions of Emirun, Rex, Asuna, and Kirito allow us to imagine the story.

Pre-orders for Echoes of Aincrad now open

We discovered a panel announcing that pre-orders for Echoes of Aincrad are now open!
Since the Premium Edition and the Dengeki Special Pack each come with their own bonuses, make sure to check them carefully before pre-ordering!

Item Sample Exhibits for the Deluxe Package Editions

Newly drawn visual for Echoes of Aincrad by abec

A newly drawn visual by abec was on display!
It is a charming piece where each character looks dignified yet shows an expression brimming with excitement for the adventure.

In addition to the visual exhibit, there were also displays of the tumbler and button badges included with the Dengeki Special Pack, and the postcards included with the Premium Edition!

Here, the soundtrack and visual book exclusive to the Premium Edition are also on display.
We could feel a high-quality texture that would make you want to display them in your room!