We participated in a media-exclusive new product tasting event hosted by KURAND, which consistently provides alcoholic beverages to the Saiga NAK editorial department, a hub for liquor lovers!
Among the more than 30 new products KURAND releases every month, what we tasted this time was... the Buttermilk Liqueur!?
Liqueur That You Can “Eat”? I Went to the KURAND Media-Exclusive New Product Tasting Event!
Unique and Powerful Beverages Are Here Again

The four types we tasted this time were the following:
- PINK
- !!! (Bikkuri Umeshu)
- Buttermilk Liqueur
- French Toast Liqueur for Adults
They all have impressive names, as usual, but let's try them one by one!
First Up: PINK

- Genre: Japanese Sake
- Alcohol Content: 16%
- Manufacturer: SHIRASO SYUZOU (Tochigi Prefecture)
- Selling Price: 2,990 yen (tax included)
- Release Date: Wednesday, June 5, 2024
"PINK" is made using clear water and locally sourced rice from Tochigi Prefecture.
Since Tochigi is famous for strawberries, a flower yeast developed from a strawberry flower is used to give it a refreshingly sweet and sour taste and a lovely pink finish. No artificial coloring is used!

We had the cooperation of Kiyoaki (@kiyoaki_gohan) as the photo model this time!
Please also check out his YouTube channel, "Kiyoaki Shokudou"!

Kiyoaki: It's faintly sweet and sour, and I can smell the aroma of strawberries!
The aftertaste lingers well, but it's not too sweet; it's crisp and easy to drink, like a sake from Eastern Japan.
The bottle is also stylish and pink, so I think it's perfect for a gift!
An Unprecedented Impact: !!! (Bikkuri Umeshu)

- Genre: Umeshu (Plum Liqueur)
- Alcohol Content: 10%
- Manufacturer: TANAKA SHUZOTEN. inc. (Ibaraki Prefecture)
- Selling Price: 1,490 yen (tax included)
- Scheduled Release Date: Wednesday, June 26, 2024
Next is "!!! (Bikkuri Umeshu)" (Surprise Umeshu).
It is described as “an astonishingly sour umeshu that pursues extreme acidity” for those who find regular umeshu unsatisfactory. What will it be like...?

Kiyoaki: I'm nervous...

Kiyoaki: ...It's sour!!!!

Kiyoaki: I can smell the alcohol, but since it's 10%, it's very easy to drink.
It's genuinely sour, but the sourness isn't unpleasant; it has a strong sense of plum flesh.
It’s addictive—I feel like I could easily finish one bottle (laughs).
While it has a novelty feel, the taste is classic and genuinely delicious!
Alcohol Is Food: Buttermilk Liqueur

- Genre: Liqueur
- Alcohol Content: 5%
- Manufacturer: Kitaoka Honten (Nara Prefecture)
- Selling Price: 1,490 yen (tax included)
- Scheduled Release Date: Wednesday, July 10, 2024
From this point on, as expected of KURAND, the impactful beverages continue...!
Next up is the "Buttermilk Liqueur."
This is a drink you... eat, by shaking the buttermilk pudding, which has solidified inside the bottle, to break it up and then drink it.
Kitaoka Honten, the manufacturer, has also released "Chocolate Pudding at 9 PM" and "The World of Anko and Butter" through KURAND.

Kiyoaki: The aroma of butter is amazing... Ahhh, it's sweet!
The decadent collaboration of alcohol and butter is fantastic.
It's like an adult pudding, or maybe a pudding with rum poured over it.

Kiyoaki: There's a subtle saltiness within the mild flavor.
Alcohol and pudding really do go well together.
Even though the alcohol content is 5%, I feel like I could get quite tipsy (laughs).
Becomes Adult French Toast When Poured on Bread: French Toast Liqueur for Adults

- Genre: Liqueur
- Alcohol Content: 5%
- Manufacturer: Kitaoka Honten (Nara Prefecture)
- Selling Price: 1,490 yen (tax included)
- Scheduled Release Date: Wednesday, July 10, 2024
Finally, there's the "French Toast Liqueur for Adults."
This creamy, thick liqueur was developed with the intention of being poured over bread, offering a new alcoholic beverage experience.

Kiyoaki: When I try drinking it as is... it's sweet!!
Is it really allowed to drink or eat alcohol poured over bread...?

Kiyoaki: I didn't realize bread soaks up so much liquid (laughs).
I'll have it soaking wet.

Kiyoaki: Ohh! I see!
It completes a dessert so easily! I think the quality rivals that of a high-end restaurant.
If this were served at a home drinking party, the mood would certainly lift.
It's sweet, but it still has a strong sense of alcohol, so be careful not to eat too much!
It's delicious on its own, and if you garnish it with cinnamon, ice cream, or mint, it's good enough to serve in a shop.
My ideas for arrangement are overflowing...!
New Products Are Constantly Emerging This Month!

The online liquor store "KURAND" releases new products at a pace of 30 types every month.
The "Sake Gacha Outlet" is also being held from Thursday, July 11, 2024, to Monday, July 22, 2024!
This is an advantageous campaign with up to 35% off, allowing you to save on alcoholic beverages that could not be sold due to dents in the cap or damaged labels, but whose contents are unchanged.
Please check out the new products introduced this time and take a chance on the Sake Gacha!
【 アウトレットのご案内 】
ラベルの部分破損など “訳アリ” だけど
中身の品質には 100% 問題ないお酒…そんなお酒の救いの場として…
通常版 #酒ガチャ より多くてお得な
“アウトレット” 販売を実施します✨─ 酒ガチャアウトレット ─https://t.co/A7xhElDgpo pic.twitter.com/uhl7NOBP5C
— 「クランド」クラフト酒のお店 (@KURAND_INFO) July 11, 2024