"Monster: Zero-Sugar Ultra Fantasy Ruby Red" Release Celebration Event Held in Shibuya! Featuring a Live Performance by "JP THE WAVY" and Talk Shows by Monster Athletes

To commemorate the release of "Zero-Sugar Ultra Fantasy Ruby Red," Monster Energy held a release celebration event at Inaribashi Plaza in front of Shibuya Stream on Saturday, April 5, 2025.
At the event, talk shows by Monster athletes and a GIVE AWAY project for limited gear were also held.

Monster Family Gathers in Shibuya!

PR TIMES

To commemorate the release of "Zero-Sugar Ultra Fantasy Ruby Red," which was released on Tuesday, April 1, 2025, a release celebration event was held at Inaribashi Plaza in front of Shibuya Stream on Saturday, April 5, 2025.
The Monster Family appeared at the event venue, and talk shows, performances, and sampling of the new product were conducted.

Snowboarders Kokomo Murase and Taigae Hasegawa Took the Stage for a Special Talk Show!

Snowboarders Kokomo Murase and Taiga Hasegawa took the stage for the special talk show.
They held a one-day-only special talk show, where the two, who had practiced together since childhood, spoke about their aspirations for the Milan Olympics.
Sampling of the new Monster Energy product, Zero-Sugar Ultra Fantasy Ruby Red, was also conducted.
And at the end of the talk show, they also left comments for the 2025 season.

Comment from Snowboarder Kokomo Murase

I want this to be a season where I can practice and get on the podium often so that I can spread snowboarding even more.

Comment from Snowboarder Taiga Hasegawa

I want to be able to express myself in a cool way that I'm satisfied with, no matter the situation.

BMX Rider Gen Sasaki's Performance and JP THE WAVY's Live Performance Featured!

BMX rider Gen Sasaki showcased his world-class dynamic performance!
In addition, over 15 members of the Monster Family, including skateboarders Moto Shibata, Daiki Ikeda, Liz Akama, Toa Sasaki, surfer Hiroto Ohhara, fighter Itsuki Hirata, RIDDLE pro gaming team's Vodka, FENNEL pro esports team's Hotoke, and RxYxO from the rock band coldrain, gathered and hyped up the venue with a limited gear GIVE AWAY project and more.

Furthermore, there was a special guerrilla live performance by "JP THE WAVY," who is immensely popular with Generation Z.
A loud cheer went up at the appearance of "JP THE WAVY," and the fans were in a frenzy.
He even passionately performed a total of 4 songs, including "Mango Loco," a tie-up song with Monster Mango Loco, and "Miss Luxury," which was performed live for the first time.
The signed gear GIVE AWAY project was also a great success, and it was a fantastic live performance commemorating the release of the new flavor.

Limited Gear Giveaway Project by Monster Athletes Too!

PR TIMES

The Monster athletes who rushed to the venue took the stage and conducted a giveaway project for items such as special boxes containing two cans of the new product "Zero-Sugar Ultra Fantasy Ruby Red," limited T-shirts, and hoodies featuring the new product design.
Many participants actively engaged and received Monster gear, making it a huge success.

Monster Energy is holding a campaign for limited gear for the general public until Wednesday, April 30, 2025.
You can get limited skateboards, T-shirts, and gift certificates, so be sure to participate in the campaign!
Check the Monster Energy official website for campaign details!