New Red Bull Launch Event, "Red Bull Refreshing Lime Sauna," Appears in Shibuya! You Can Experience "Cool Löyly"

The rainy season started quite late this year near Tokyo, Japan, compared to average years.
This might be welcome news for those who hate getting wet during their commute, but we can't be purely happy due to the impact on agricultural products and health issues caused by the unusually muggy heat.
When the air is heavy and you lack motivation for anything, rely on an energy drink!
Red Bull, the energy drink that "gives you wiiings," released the "Red Bull Energy Drink Summer Edition" in Japan in a limited quantity on Tuesday, July 2, 2024!
Furthermore, to commemorate the new release, the "Red Bull Refreshing Lime Sauna" has appeared in Shibuya, Tokyo!
You can experience "Cool Löyly!"

Japan-Exclusive "Red Bull Energy Drink Summer Edition" Confirmed for Limited Sale Starting July 2!

"Red Bull Refreshing Lime Sauna" Appears in Shibuya

Saiga NAK

The "Red Bull Energy Drink Summer Edition" is a revival from 2021.
It is finished as the perfect energy drink for summer, with a refreshing lime flavor combined with the acidity of lemon and citrus.
A review article is also scheduled for release soon!

Now, to commemorate the release of this new energy drink, the "Red Bull Refreshing Lime Sauna" has appeared at "SHIBUYA109," a landmark in Shibuya, Tokyo!

The interior has a wood-grain design typical of a sauna.
Giant ice columns that could cool even a supercomputer are installed, so it is already cool, but...

Saiga NAK

Adding to that coolness is the Cool Löyly performed by a Cold Wave Master instead of a Aufgussmeister!
Japan is currently experiencing a third sauna boom, and the Cold Wave Master serving at the "Red Bull Refreshing Lime Sauna" is Mickey Yamashita (@mickeyamashita), who has six years of experience as a Aufgussmeister!

Saiga NAK

Although it is conveniently referred to as "Cool Löyly," strictly speaking, fanning the steam with a towel is called Aufguss, and Mickey Yamashita belongs to the Aufguss team "Clawzen."
He is a genuine professional Aufgussmeister who achieved excellent results at the "Aufguss Championship Japan 2024" and has been selected as the Japanese representative to compete in the world tournament "Aufguss WM" to be held in the Netherlands in September 2024!

Saiga NAK

Mickey Yamashita skillfully manipulates a giant towel to the rhythm of lively music.
The wind pressure, which makes collapsing your bangs inevitable, helps you forget the summer heat!

The "Red Bull Refreshing Lime Sauna" will be installed at the SHIBUYA109 Shibuya store's storefront event space from Monday, July 1 to Wednesday, July 3, 2024!
In addition to receiving a "Red Bull Energy Drink Summer Edition" upon participating in the event, the first 50 people per day will also receive a "Refreshing Lime Sauna Original Towel" as a gift!

Saiga NAK

The spectacular cold wave performance by Mickey Yamashita will be held at the following times:

• Monday, July 1, 2024, 12:30 PM to 1:15 PM
• Monday, July 1, 2024, 3:00 PM to 3:45 PM
• Tuesday, July 2, 2024, 12:30 PM to 1:15 PM
• Tuesday, July 2, 2024, 2:00 PM to 2:45 PM
• Tuesday, July 2, 2024, 4:00 PM to 4:45 PM
• Tuesday, July 2, 2024, 6:00 PM to 6:45 PM
• Wednesday, July 3, 2024, 12:30 PM to 1:15 PM
• Wednesday, July 3, 2024, 2:00 PM to 2:45 PM
• Wednesday, July 3, 2024, 4:00 PM to 4:45 PM
• Wednesday, July 3, 2024, 6:00 PM to 6:45 PM

Tokyo, which had light rain on the first day, is forecasted to have mid-summer days exceeding 30 degrees Celsius on Tuesday, July 2, and Wednesday, July 3, 2024.
Let's blow away the summer heat by experiencing the "Red Bull Energy Drink Summer Edition" and the "Red Bull Refreshing Lime Sauna"!

明後日まで @SHIBUYA109NET 前で“爽快ライムサウナ”を体験できるらしい🧖🧖‍♀️#ライム味のレッドブル pic.twitter.com/AAdo4rHGWI

— レッドブル ジャパン🇯🇵 (@redbulljapan) July 1, 2024