B-R Thirty-One Ice Cream " (hereafter referred to as "Thirty-One") is a very popular ice cream store that has collaborated with many popular characters.
The appearance of limited-time-only ice cream featuring the collaborating characters has always been a hot topic of conversation.
This summer, Thirty-One has announced another collaboration with Pokémon!
From July 21 (Thursday) to August 31 (Wednesday), 2022, the " 31 Pokemon Summer! Campaign " will be held from Thursday, July 21 to Wednesday, August 31, 2022.
Pokemon, a favorite of children and adults alike, is coming to Thirty-One again this year! The lineup includes everything from new flavors to takeout items. Let's enjoy a hot summer with Pokemon!
From new flavors to re-releases! What is this year's 31 Pokemon summer lineup?
Eevee's Fluffy Ice Cream
PR TIMES This year's new Pokemon flavor is here!
It is an eclair-flavored ice cream in colors inspired by Eevee.
It's a light custard-flavored ice cream that goes well with the puff pastry-flavored ice cream, which even recreates the savory smell of puff pastry! And the chocolate bits give it a dark taste and crunchy texture!
Let's spend your summer with Eevee!
| Product name | Eevee's Fluffy Ice Cream |
|---|---|
| Price | Single and regular size: 390 yen (reference price) Prices include tax. Prices also vary by store. |
| Sales period | July 21, 2022 (Thursday) - * Will end as soon as they are gone. |
Pikachu Happy Party
PR TIMESGently sweet yogurt flavored ice cream and refreshing apple sorbet, perfect for summer! The bright yellow Pikachu-shaped candy is a key point.
| Product name | Pikachu Happy Party |
|---|---|
| Price | Single and regular size, reference price 390 yen Prices include tax. Prices may vary by store. |
| Sales period | June 21, 2022 (Tuesday) - * Will end as soon as they are gone. |
Pokemon Double Cup
PR TIMES
This summer, Double Cup is getting a makeover with Pokemon design cups!
All three types of cups are cute. Plus, each Double Cup comes with one sundae spoon featuring either Pikachu or Eevee!
- Pikachu and Eevee are enjoying summer in this design!
- Summery design with Pikachu (male form) and Pikachu (female form)
- Pikachu, Eevee, Fushigidane, Hitori, and Zenigame are gathered together in a large design
| Product name | Pokemon Double Cup |
|---|---|
| Price | Small Double: 490 yen / Regular Double: 710 yen Prices include tax. Prices may vary by store. Please note that you may not be able to choose your cup. |
| Sales period | July 21, 2022 (Thursday) - * Will end as soon as they are gone. |
Pokemon Variety Box
PR TIMES
The popular Variety Box, in which you can choose your favorite ice cream to take out, now comes in a Pokemon package!
The box features a design of Pokémon enjoying the summer and a large collection of Pokémon on the top surface! It is a perfect souvenir to take back home.
| Product name | Pokemon Variety Box |
|---|---|
| Price | Reference price Small 4 pieces: 1,120 yen Regular 4 pieces: 1,560 yen Small 6 pieces: 1,540 yen Regular 6 pieces: 2,140 yen Small 8 pieces: 1,960 yen Regular 8 pieces: 2,730 yen Small 12 pieces: 2,800 yen Regular 12 pieces: 3,900 yen All prices include tax. Prices may vary by store. |
| Sales period | July 21, 2022 (Thursday) - * Will end as soon as they are gone. |
Pikachu & Eevee Box Set
A box set of 8 ice creams of your choice with a cool bag featuring Pikachu and Eevee is available in limited quantities!
You can take home the three-dimensional, high-impact box in a cute, cooled bag!
The cooler bag can easily hold the 8-piece box and is sure to be a big hit at leisure and on outings.
| Product name | Pikachu & Eevee Box Set |
|---|---|
| Price | The following variety boxes are sold as a set with a cooling bag for +500 yen. <Reference price> 8 small boxes: 2,460 yen 8 regular boxes: 3,230 yen Prices include tax. Prices are tax included and may vary by store. |
| Sales period | July 21, 2022 (Thursday) - * Will end as soon as the product is gone. |
Pokemon Blue Soda
PR TIMES
A refreshing drink with a choice of one favorite ice cream!
The blue soda is strikingly reminiscent of the blue ocean, and with Pikachu and Eevee designed on both sides of the cup, this is sure to be a cool summer drink!
| Product name | Pokemon Blue Soda |
|---|---|
| Price | Reference price 460 yen Prices include tax. Price may vary depending on the store. |
| Sales period | July 21, 2022 (Thursday) - * Will end as soon as the product is gone. |
Pokemon Palette 4
PR TIMESFour pieces, each in a different flavor! The popular Palette 4 cake is now available as an ice cream cake with a collection of Pokémon.
PR TIMES The Pikachu, Eevee, Gengar, and Lizardon pieces are packed with flavors from the popular flavors that can only be enjoyed with this cake.
The ice cream cake also features Pokémon designs on the base and film.
| Product name | Pokemon Palette 4 |
|---|---|
| Price | Reference price 3,200 yen Prices include tax. Prices also vary by store. |
| Size | Diameter approx. 14 cm x Height approx. 5 cm |
| Sales period | July 21, 2022 (Thursday) - Available year-round |
Pokemon Ice Cream Cake Eevee
PR TIMES The Eevee ice cream cake, which was popular last time, is now available again in limited quantities!
The whipped cream and big eyes with the image of fluffiness around the neck make you swoon! The quantity is limited, so be sure to check it out as soon as possible.
| Product name | Pokemon Ice Cream Cake Eevee |
|---|---|
| Price | Reference price 3,300 yen Prices include tax. Prices may vary depending on the store. |
| Size | Diameter approx. 15 cm x Height approx. 6 cm |
| Sales period | July 21, 2022 (Thursday) - *Sales will end as soon as the product is gone. |
Pokemon Ice Cream Cake Pikachu
PR TIMESCute round eyes and red cheeks! Pikachu ice cream cake.
| Product name | Pokemon Ice Cream Cake Pikachu |
|---|---|
| Price | Reference price 3,300 yen Prices include tax. Prices may vary depending on the store. |
| Size | Diameter approx. 15 cm x Height approx. 6 cm |
| Sales period | On sale all year round |
Win a present with our Twitter campaign!
Photo Submission Campaign!
PR TIMES During the campaign period from July 21 (Thu.) to August 31 (Wed.), 2022, take a picture of 31 Poke Summer! products during the campaign period from Thursday, July 21 to Wednesday, August 31, 2022, and post a photo of the product with "#31Poké Summer Enjoyment Choo Choo" to win a present!
And the presents will be upgraded according to the number of photos you post! In addition, the stores will be filled with gorgeous decorations, including photo spots where you can easily take cute pictures.
To participate in the campaign, follow Thirty-One's official Twitter (@BR31_Icecream), take a picture of the 31 Poke Summer! products and post a photo of it on Twitter with "#31PokeSummerSavoringChews" to complete your participation in the campaign.
Why don't you apply for the campaign?
／#31ポケ夏2022 を満喫⛱して
プレゼントをGET！
＼ポケ夏商品の写真?を撮って
① @BR31_Icecreamをフォロー
② #31ポケ夏満喫チュウ
をつけて投稿してね！
抽選で、投稿数に応じたプレゼント
がもらえるチャンス?お店には簡単にかわいく写真が
撮れるフォトスポットも?✨
応募は8/31(水)まで— サーティワン アイスクリーム (@BR31_Icecream) July 21, 2022
31 Poke Summer! Campaign!
To celebrate the collaboration between Thirty-One and Pokemon in the summer of 2022, the "31 Poke Summer! Campaign will be held again in the summer of 2022 to commemorate the collaboration between Thirty-One and Pokemon!
By following Thirty-One's official Twitter (@BR31_Icecream) and tweeting with the hashtag "#31Poké Summer" until 23:59 on Sunday, July 24, 2022, 31 winners will be selected by drawing to receive an eGift of 1,000 yen! You will be notified of the winners in early August.
Winners will be notified by DM in early August.
／
今年も31に
ポケモンたちがやってきた✨
＼31ポケ夏!キャンペーン本日スタートを記念して、
①@BR31_Icecreamをフォロー
② #31ポケ夏 をつけて本投稿を引用ツイート
抽選で31名にeGift1,000円をプレゼント?
7/24(日)23:59まで！今年もかわいい商品がたーーくさん！
GETしたい商品も教えてね?— サーティワン アイスクリーム (@BR31_Icecream) July 21, 2022
Sorry, this article is only available in Japanese. at the moment.
