On Thursday, March 27, 2025, the professional esports team "FENNEL" and "Digital Hearts Holdings Co., Ltd." announced that they have entered into a strategic partnership aimed at the development of the esports industry and the fostering of gaming talent.
Professional Esports Team "FENNEL" and "Digital Hearts Holdings" Announce Partnership!
PR TIMESOn Thursday, March 27, 2025, the professional esports team "FENNEL" and "Digital Hearts Holdings Co., Ltd.," a company that provides services supporting game production, such as debugging, announced they have entered into a strategic partnership aimed at the development of the esports industry and the fostering of gaming talent.
The objective is to foster gaming talent capable of achieving growth in the domestic market and being active in the global market within the esports industry, which has been attracting attention in recent years.
The Present and Future of the Esports Industry Growing Primarily Among Young People
Esports is captivating people worldwide, as the International Olympic Committee (IOC) is scheduled to host the international esports tournament "Olympic Esports Games" in 2027.
In the global esports market, the average annual growth rate exceeds 20%, and the market size is expected to exceed 10 billion dollars in 10 years. Furthermore, the domestic esports market is also expected to expand with a similar growth rate as the global market.
The creation of new services such as corporate branding and marketing leveraging esports' reach to the younger generation, and the recognition and appeal of esports teams and famous players, is expected.
Against this backdrop, efforts are also underway to create a new culture and value centered on esports, and companies supporting esports teams are carrying out various activities such as improving internal motivation through the establishment of "esports clubs" and strengthening recruitment appeal towards Gen Z.
Esports' characteristic of allowing everyone, regardless of age, gender, physical differences, or disability, to play together is garnering social attention, extending beyond the younger generation and expanding beyond the traditional framework of sports.
Message from Ryo Takashima, Representative Director and President of FENNEL
PR TIMESI am deeply honored to have formed a partnership with Digital Hearts Holdings.
I am convinced that this collaboration with Digital Hearts Holdings, which has provided high-quality services for many years in the game market and continuously supported the game industry as unsung heroes, will be an important step for the development of the entire esports industry we are striving for.
Beyond the growth of FENNEL alone, we will actively expand our academy business, aiming to foster young talent and improve competitiveness in the esports industry, with the goal of transforming the esports market as a whole.
As a leading presence in the industry, we will fuse the strengths of both companies and deliver new value to many people.
Message from Toshiya Tsukushi, Representative Director and President CEO of Digital Hearts Holdings
PR TIMESI am extremely pleased that the strategic partnership with FENNEL Inc. has been established this time.
The Digital Hearts Group quickly recognized the potential and growth of esports and has been proactively involved in its growth in Japan.
The domestic esports industry is still in its early stages, and we are convinced that it will grow significantly as a business in the future, in terms of its entertainment value and widespread accessibility, allowing anyone to enjoy it online regardless of age or gender.
Through the partnership with FENNEL, in addition to strengthening our corporate branding and marketing efforts, we will accelerate the development of new culture and industries driven by esports, and at the same time, we will support the fostering of young talent capable of global competitiveness.
In the future, esports will become one of the pillars of our group's business, and we will realize the creation of both financial and non-financial value.
この度、プロeスポーツチーム「FENNEL」と株式会社デジタルハーツホールディングスは、eスポーツ産業の発展及びゲーム人材の育成を目的とした戦略的パートナーシップに合意したことをお知らせいたします。https://t.co/zn9ZqpnlFm pic.twitter.com/LXEwjXe3gf
— FENNEL (@FENNEL_official) March 27, 2025
