Only about one week remains until the release of the long-awaited Final Fantasy VII Rebirth (hereafter, FF7R)!
With the release of the free demo and the final trailer, it seemed like all that was left was to wait for the launch... or so we thought, until the convenience store chain Lawson announced a collaboration campaign with FF7R.
Starting Tuesday, February 27, 2024, collab-exclusive items and more will be available at Lawson stores across Japan.
スクエニ「FF7 リバース」鳥山求氏、遠藤皓貴氏にインタビュー!メインストーリーのボリュームは?最後はどうなる?
FF7R Lawson Campaign Starts February 27

Lawson, Inc. has announced that it will hold the FF7R Lawson campaign at Lawson stores across Japan, excluding some locations, Natural Lawson, and Lawson Store 100.
Starting Tuesday, February 27, 2024, just before the release of FF7R, the campaign is scheduled to feature giveaways for clear files, products with collab-exclusive glasses, and more.
Limited Quantity, First-Come, First-Served! Collab-Exclusive Items as Presents with Purchase of Target Products
From 7:00 AM on Tuesday, February 27, 2024, to Monday, March 11, customers can receive a collab-exclusive clear file by purchasing three of the target snacks, or a collab-exclusive sticker by purchasing two of the target energy drinks.
Prizes are limited to one of each per person per store.
These items are only available while supplies last, so act fast!

Target Snacks
- Bourbon Hitokuchi Lumonde (47g) 162 yen
- Ezaki Glico Pocky Cacao 60% (2 packs) 185 yen
- Ezaki Glico Giant Caprico Strawberry (1 stick) 138 yen
- Ezaki Glico Friend Bakery Chocolate Biscuit (62g) 144 yen
- Fujiya Country Ma'am Choco Mamire (48g) 153 yen
- Yuraku Confectionery Black Thunder Bite-Sized (48g) 108 yen
- Mondelez Japan Oreo Bits Sandwich Chocolate (65g) 140 yen
- Mondelez Japan Ritz Bits Sandwich Cheese (51g) 140 yen
- Morinaga & Co. Hi-Chew Grape (12 pieces) 125 yen
- Morinaga & Co. Su-Pai-Chew Lemon Flavor (12 pieces) 125 yen
- Morinaga & Co. Uma-I-Chew Green Apple Flavor (12 pieces) 125 yen

Target Energy Drinks
- Red Bull Energy Drink 4-Can Pack (250ml) 754 yen
- Red Bull Energy Drink (250ml) 214 yen
- Red Bull Sugarfree (250ml) 214 yen
- Red Bull Purple Edition (250ml) 214 yen
- Red Bull Energy Drink (355ml) 279 yen
- Red Bull Sugarfree (355ml) 279 yen
- Red Bull Energy Drink (473ml) 365 yen
MACHI café Comes in Collab-Exclusive Cups!

Starting Tuesday, February 27, 2024, customers who order a Hot Size S MACHI café drink will receive it in limited collab-exclusive cups featuring Sephiroth and Cloud.
Even though it is late February, the cold weather continues, so let's warm up with MACHI café!
This offer will end once the collab-exclusive cups are gone.
Mandarin Orange Jelly with Collab-Exclusive Glass to Be Released!

The release of Mandarin Orange Jelly with Collab-Exclusive Glass has been confirmed for Tuesday, March 12, 2024!
There are two glass designs in total, and the price is 1,048 yen (tax included).
Other content is also scheduled to roll out sequentially.
Please check the FF7R Lawson Campaign Special Page for details.