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LINE Announces Digital Trading Card Platform "VVID"! I mean, what do you mean?

LINEがデジタルトレーディングカードプラットフォーム「VVID」を発表!つまりどういうこと?
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The most popular communication application in Japan today is LINE, which you probably have installed on your smartphone.
It is not only a messenger application that offers a wide variety of stamps and free calls, but also a full range of other services such as games, manga, music, and payments.
This summer, LINE has announced the launch of a new digital trading card platform called "VVID "!
Digital trading cards from LINE?
Some of you may not have the slightest idea what this means, so let us introduce it to you!

Digital trading cards that can be collected online

There are many types of "trading cards" on the market today.
Professional baseball cards, Yu-Gi-Oh cards, Magic the Gathering cards, Bikkuriman stickers, Pokemon cards, etc... the list is endless.

In proportion to the boom in the trading card market, there have been problems in terms of business, such as high prices for valuable cards and the failure to return profits to the original right holders due to reproductions and unauthorized secondary distribution.

Digital trading card games are also popular, mainly as smartphone applications, but there are many people who say that digital cards do not satisfy their desire for ownership, so there are issues from the user side as well.
The digital trading card platform "VVID " offers new possibilities to address these issues!

VVID" is a service that not only digitizes existing cards, but also provides interactive cards that take advantage of the unique characteristics of digital cards, such as the person on the card smiling at you or the character on the card moving.
Of course, you can not only look at the cards, but you can also see hidden images by rubbing your finger on the screen of your smartphone, or change the face of the person when you tilt your smartphone.

Trading cards are also a fun way to exchange cards with your friends.
VVID" is scheduled to be developed not only in Japan but also globally in the future, so players can enjoy exchanging cards on a global scale.

To prevent unauthorized duplication and secondary distribution, a DRM function has been introduced to prevent screen shots.
Digital cards will also be managed by issue number to prevent duplication and content protection, thus preventing the unauthorized distribution of rare cards.

The digital card category to be developed under "VVID" is also currently...

  • Artists and Idols
  • Talent, models, actors
  • Influencers, creators, cosplayers
  • Animation and characters
  • Movies and dramas
  • Hobbies, vehicles, etc.

In addition, there are plans to add new genres.
Since there are so many contents in each genre, it is likely that a huge number of cards will appear.
As more and more genres join "VVID," a new digital trading card platform will grow!

Official note and Twitter are now open!

The digital trading card platform "VVID" is scheduled to launch in the summer of 2020, but no details have been announced at this time.
A pre-registration campaign is also planned, so be sure to check out the official NOTE and Twitter accounts that have been set up!
Inc. and Bikkuriman, but we can't wait to see what else will be digitized!

DeepL

Sorry, this article is only available in Japanese. at the moment.

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© LINE Corporation