Nissin Cup Noodle's official X (@cupnoodle_jp) released a commercial featuring professional esports player Daigo Umehara, known as Umehara.
It's a wild video that collaborates with the classic internet meme "Umehara ga," which fighting game fans will undoubtedly recognize.
Umehara ga × Nissin Cup Noodle Collaboration Commercial Released
YouTube (Description)"Umehara ga!!! On the Chili Tomato!!!"
"Umehara ga!!! At the corner of the screen!!!"
"Holding the kettle!!! Pouring hot water!!!"
"Umehara ga!!! ...Two slices of cheese!!!"
"Umehara ga! Put’em onnnn!!!!"
"Umehara ga! Covered it with cheese!!!!"
"Umehara ga! Mixed the noodles!!!!"
"Umehara ga! Ate it!!!!"
"Umehara ga! Covered Nissin!!!!"
The original source is a scene from the "Tougeki" fighting game tournament held in 2003.
When the video of the tournament was released on video-sharing sites, the intense commentary quickly became a hot topic.

The collaboration commercial depicts Umehara as Sol Badguy preparing and devouring Nissin Cup Noodle Chili Tomato.
The sound effects at the beginning of the video, Umehara's profile, and the graphics from that day are all perfectly recreated.
You can also feel the generous cooperation from Arc System Works, the developer of "GUILTY GEAR XX."

Of course, the original video doesn't mention cup noodles, so the commentary audio must have been newly recorded.
Applause to Gamano Abura (@gamanoabura_nsb) for maintaining the same intensity from over 20 years ago.

Speaking of Umehara, he also stirred up the internet with his fast cup noodle eating.
Perhaps this collaboration was inevitable.
While the impact might make it take a moment to grasp the content, this video's ultimate purpose is to introduce an arranged recipe: that it tastes delicious to add two slices of cheese to "Cup Noodle Chili Tomato Noodle."
Be sure to give it a try and achieve a "dramatic victory" yourself!
ウメハラがぁ!!!
チリトマトにぃぃっ!!!!
チーズでフタをしたぁぁーっ!!!!#カップヌードルチリトマト#チーズフタチリトマト pic.twitter.com/V1onlxKwGp— カップヌードル (@cupnoodle_jp) February 17, 2025