Pokémon Inc. will launch " Pokémon Trading Card Game Pocket (hereafter, PokéPoké)," an application that allows users to easily collect Pokémon cards, on Wednesday, October 30, 2024. In conjunction with the service launch, the company also announced that new commercials featuring actor Sari Ito, " Opening Pokémon Cards at Home," " Opening Pokémon Cards in Your Free Time," and "Opening Pokémon Cards Anytime," will be aired nationwide starting on the same day.
PokePoke" TV commercial starring Sari Ito will be released!
PR TIMESPokémon Trading Card Game Pocket " service will be launched on October 30, 2024 (Wednesday). On the same day as the service launch, a new commercial starring actor Sari Ito...
- "Opening the Box at Home" episode
- Opening in your spare time
- Anytime Opening" Arc
The three videos will be aired nationwide.
In the commercials, Sari Ito is seen opening a pack of "Poke Poke" in casual scenes in her daily life, such as on the bus to work , in her bedroom, or while eating at a set restaurant, and is excited to open the pack. "Poke! " as she opens the pack, smiling at the card she has won and using the line " Poke Poke" to express her emotions.
The joy of opening packs in everyday life is delicately reflected in the film, such as when the player quietly wins the jackpot on the bus while commuting to work, or when he wins a "Lizardon ex" in his bedroom and cheers with his whole body.
| Outline of the commercial | |
|---|---|
| Title | "Opening at home" episode: 15 seconds "Opening in your spare time" episode: 15 seconds "Opening anytime" episode: 30 seconds |
| Cast | Sari Ito |
| TV commercial start date | October 30, 2024 (Wednesday) |
| Broadcast area | Nationwide (excluding some areas) |
Commercial story "Always open the package" episode
Mr. Ito is on the bus on his way to work in the morning when he secretly opens a "PokePoke" pack and finally wins a " Pikachu ex". He is about to shout for joy at the jackpot, but then he quietly says in a whisper, " Poke-poke-poke-poke-poke... " and rejoices! I rejoice.
At night, Mr. Ito, dressed in his loungewear, opens packs of "Poke Poke" in his bedroom where he lives alone. Whenever she opens a pack and a card appears, she lets out an unintentional outpouring of emotion with " poke-poke" and "poke-poke.
In the end, the " Lizardon ex" he was looking for won, and he was so happy that he shouted " Poke-poke-poke-poke~! She was so happy that she expressed her joy with her whole body, shouting, "Poke-poke-poke-poke~! Afterwards, he proudly shows his phone screen to the camera and mutters " Poke-poke-poke " while basking in the afterglow of his favorite card on the balcony.
Filming Episodes
Ms. Ito, who opened her first "Poke Poke" expansion pack during the on-set shooting, listened to the staff's explanation and commented on each card that came out of the pack, saying, " What an amazing presentation! "It's so cute!" "It's so cute!" and other fresh reactions! Her eyes lit up in surprise at the unique effects of the application. Ms. Ito was also challenged to express various emotions with " Poke Poke" by filming in her bedroom, at a restaurant, and on a bus. During the line " Poke-poke-poke-poke, " which is a burst of joy, Ms. Ito used " poke-poke-poke " to express her various emotions at the scene! The filming proceeded in a friendly atmosphere, with some of the staff members bursting into laughter when they uttered the line "Poke Poke Poke Poke!
Interview with Sari Ito after the shooting
PR TIMES- What were your honest impressions after the shooting and what were the highlights of the film?
I had never in my life expressed my emotions using only poke poke poke, so it was fun to spend a day expressing various emotions and joy in different situations and variations. The highlight is how happy I am when I am at my most excited.
- The action of opening a pack of "PokéPoké" is a very pleasant app, but when would you like to open a pack of "PokéPoké" in your daily life?
We filmed a scene in the morning, and I think it's great to open the pack in the morning to get excited. I also think that if you open it during the evening drinking time, the sake will taste better. Also, our job is like a job where we have to wait, and we have to wait, so I thought that if I opened the pack to refresh myself during that time, I would feel energized.
- PokePoke" is an application in which various cards appear depending on the pack you open, and there is an element of luck!
Actually, while we were shooting this commercial, an actress I had been wanting to meet for a long time happened to be at a different shoot and came to say hello to me! It was the first time I had a chance to talk to her face to face, and I was very happy to be able to do so. In fact, I even had my picture taken with her. (laughs) But it was during a scene in loungewear, so I was in my loungewear, and it turned out to be a strange picture. But I thought it was a lucky shot.
- Is there a Pokémon in "PokéPoké" that made you excited?
I was really excited about Pikachu, but there was also a Pokémon called Pukurin, which is an evolved Pudding Pokémon, that was a Kira card! It was a 3D Pokémon with glitter effects. It was so cute that I wanted to win it on my own phone.
- Do you have a message for people who are going to play "PokePoke" from now on?
When I had the chance to try it out before this photo shoot, it really brought me back to my childhood. From the moment I chose one of the three types of packs, it was like trying my luck or something, and every time a card came out, I was like "Wow! " or "Cute! I am amazed." As depicted in the commercial, my heart also dances with Pokémon that I know for the first time. Just having that kind of fun and happiness twice a day in your daily life adds color to your days. I hope that everyone will enjoy and be healed in this way.
Pre-registration is now being accepted!
PR TIMESPokémon Trading Card Game Pocket" will be launched on October 30, 2024 (Wednesday), and we are now accepting pre-registrations! Pre-register now and start playing the game smoothly! For more information about the game, please check the official "Pokémon Trading Card Game Pocket" website and Pokepoke official X (@PokemonTCGP_JP ).
【お知らせ：事前登録開始📣】
2024年10月30日（水）にiOS/Androidにて順次正式サービスを開始いたします🎉
さらに、本日から事前登録がスタート❗️
登録はこちらから👇https://t.co/NYuxi3hjAZ #ポケポケ pic.twitter.com/5Po25Oj6e5— ポケポケ【公式】（Pokémon Trading Card Game Pocket） (@PokemonTCGP_JP) August 19, 2024
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