The Pokémon Company will launch "Pokémon Trading Card Game Pocket" (hereafter referred to as Pokémon TCG Pocket), an app that allows users to easily collect Pokémon cards, on Wednesday, October 30, 2024.
In conjunction with the service launch, it was also announced that new commercials starring actress Sairi Ito—"Opening Packs at Home", "Opening Packs in Spare Time", and "Opening Packs Anytime"—will begin airing nationwide in Japan on the same day.
Pokémon TCG Pocket Commercial Starring Sairi Ito to Be Released!
PR TIMES"Pokémon Trading Card Game Pocket" will launch its service on Wednesday, October 30, 2024.
It was announced that three new commercials starring actress Sairi Ito will air nationwide in Japan on the same day as the service launch:
- "Opening Packs at Home"
- "Opening Packs in Spare Time"
- "Opening Packs Anytime"
In the commercials, Sairi Ito is captured in everyday, casual scenes—such as on a commuter bus, in her bedroom, or while eating at a diner—opening Pokémon TCG Pocket packs and getting excited.
When she opens a pack with a "Poke!", she smiles at the card she pulls and expresses her emotions using the phrase "Pokepoke."
The commercials delicately portray the joy of opening packs in everyday life, whether she's quietly savoring the excitement of a big hit card on a commuter bus or ecstatically reacting with her whole body after pulling a "Charizard ex" in her bedroom.
| Commercial Overview | |
|---|---|
| Title | "Opening Packs at Home" 15 seconds "Opening Packs in Spare Time" 15 seconds "Opening Packs Anytime" 30 seconds |
| Cast | Sairi Ito |
| Commercial Broadcast Start Date | Wednesday, October 30, 2024 |
| Broadcast Area | Nationwide (excluding some regions) |
Commercial Story: "Opening Packs Anytime"
PR TIMES
In the morning, Ito secretly opens a pack in Pokémon TCG Pocket on a commuter bus, and at the end, she pulls "Pikachu ex."
She almost bursts out in a loud cheer from the big hit but quietly says, "Po-pokepokepokepoke~!" to express her joy.
PR TIMES
At night, in her single-person bedroom, Ito, dressed in loungewear, opens a pack in Pokémon TCG Pocket.
As each card appears, her emotions spontaneously overflow with "Poke!" and "Pokepoke!"
PR TIMES
Finally, she pulls her desired "Charizard ex," and overwhelmed with joy, she expresses her happiness with her whole body, shouting "Pokepokepokepokepoke~!"
Afterward, she proudly shows her smartphone screen to the camera and murmurs "Pokepoke" while savoring the afterglow of her favorite card on the balcony.
Filming Episode
At the filming location, Ito, who opened a Pokémon TCG Pocket expansion pack for the first time, listened to the staff's explanations and showed fresh reactions to each card that appeared, such as "Amazing production!" and "Cute!" Her eyes sparkled with surprise at the app's unique effects.
Ito also challenged herself to express various emotions using only the word "Pokepoke" during filming in scenes such as the bedroom, a diner, and a bus.
During her powerful "Pokepokepokepoke!" line, where she burst with joy, the staff couldn't help but smile, and they were also seen chatting about the Pokémon cards that appeared during breaks in filming. The filming progressed in a friendly atmosphere.
Interview with Sairi Ito After Filming
PR TIMES― Please tell us your honest thoughts on finishing the shoot and what the highlights are.
I've never expressed my emotions with just "Pokepoke" in my life, so it was fun to spend a whole day expressing various emotions and joys in different situations and variations.
The highlight is definitely seeing my most excited reaction.
(Translated from Japanese)
PR TIMES
― The app has a satisfying pack-opening action. In your daily life, when would you want to open a Pokémon TCG Pocket pack?
We filmed a morning scene, and opening packs in the morning to get energized sounds really good. Also, if I open them during my evening drink, my alcohol would probably taste even better.
And in our line of work, waiting is part of the job, so there's downtime. I thought opening a pack during that time would be a good way to relax, or refresh myself, and it would definitely cheer me up.
(Translated from Japanese)
PR TIMES
―Pokémon TCG Pocket is an app where various cards appear depending on the pack you open, and it also involves an element of luck. Can you tell us about a recent time you felt "super lucky"?
Actually, while we were filming this commercial, an actress I'd always wanted to meet happened to be on a different shoot and came to say hello!
It was my first time meeting her in person and talking, and I was so happy.
I even got a photo with her! (laughs)
But it was during the loungewear scene, so I was in my loungewear, which made for a strange photo.
But I definitely felt super lucky.
(Translated from Japanese)
PR TIMES
― Were there any Pokémon that appeared in Pokémon TCG Pocket that got you excited?
Pikachu definitely got me really excited, but there was also a Jigglypuff evolution Pokémon called Wigglytuff that was a holo card!
It had a sparkling effect and looked 3D. It was so cute that I wanted to get one on my own phone too.
(Translated from Japanese)
PR TIMES
― Do you have a message for everyone who will be playing Pokémon TCG Pocket?
When I got to experience this before the shoot, I truly felt like a child again.
From choosing from the three types of packs, it's like a test of your luck, and it's really exciting. Every time a card comes out, you'll be surprised with "Wow!" or "Cute!"
As depicted in the commercial, even encountering new Pokémon makes your heart race.
Just having that kind of fun and happiness twice a day in your daily life adds color to your days.
I hope everyone can enjoy it and feel healed in that way too.
(Translated from Japanese)
PR TIMES
Pre-registration is Now Open!
PR TIMES"Pokémon Trading Card Game Pocket" launches on Wednesday, October 30, 2024, and pre-registration is currently open!
Be sure to pre-register to start playing smoothly!
For more details about the game, check out the "Pokémon Trading Card Game Pocket" official website and the official Pokémon TCG Pocket X (@PokemonTCGP).
【お知らせ：事前登録開始📣】
2024年10月30日（水）にiOS/Androidにて順次正式サービスを開始いたします🎉
さらに、本日から事前登録がスタート❗️
登録はこちらから👇https://t.co/NYuxi3hjAZ #ポケポケ pic.twitter.com/5Po25Oj6e5— ポケポケ【公式】（Pokémon Trading Card Game Pocket） (@PokemonTCGP_JP) August 19, 2024
