CyberZ, Avex Entertainment, and TV Asahi are co-hosting one of Japan's largest e-sports events, "RAGE.
RAGE ASIA 2020 " will be held online for two days on August 29 (Sat.) and 30 (Sun.), 2020, and Google Play has become an official sponsor of the event.
With the "Google Play Predict the Winners Campaign" and updates to the "V-RAGE" virtual space, this is going to be a new and unprecedented RAGE, and we are very much looking forward to it!
RAGE ASIA 2020 has announced the official T-shirt for this year's event! It is designed by BEAMS!
「RAGE ASIA 2020」のオフィシャルスポンサーにGoogle Playが決定！当日はキャンペーンも実施！
You can get it in real life or as an avatar!
The "RAGE ASIA 2020" official T-shirt that will be on sale this time will be a collaboration item with " BEAMS ", a leading select store and apparel brand in Japan.
The official T-shirts designed by BEAMS will be available in a total of five different designs! There are also a maximum of five color variations! They are also available in S, M, L, and XL sizes, so you are sure to find the perfect design for you!
All of the designs are stylish and can be worn in everyday life.
And not only will the T-shirts be available for sale, but you will also be able to have your avatar wear them in the "V-RAGE" virtual space! And it's free!
You can have your avatar wear the same T-shirt you purchased, or you can dare to have your avatar wear a different T-shirt than the one you purchased, so you can enjoy being fashionable in real life and on the "V-RAGE.
Possibilities of "Fashion x Game
The official "RAGE ASIA 2020" T-shirts are priced at 3,500 yen each (tax included) and will be available for purchase on the official T-shirt sales website and in the "V-RAGE" that will open on August 29 (Sat) and 30 (Sun), 2020.
The T-shirts will be on sale from today, July 20, 2020 (Monday) until 23:59 on August 20, 2020 (Thursday ), and will be shipped from early September 2020 to mid-September 2020.
Wearing a fashionable official T-shirt will be a great way to boost your spirits! Let's make "RAGE ASIA 2020" more exciting by wearing the official T-shirt designed by "BEAMS"!
For more details, please check the official "RAGE" website!
BEAMS" has provided the following information about this project
With e-sports attracting increasing attention these days, we started this project with the hope of providing new value and possibilities in "fashion x gaming".
In particular, we thought that designing apparel for avatars to wear in VR could enliven the e-sports industry in a way that BEAMS had never done before. We also feel that the official T-shirts will play an important role in creating a sense of unity at the event. We hope that the event will also offer a lifestyle of "enjoying fashion" to the many people who love games so much.
We hope that this event will provide an opportunity to introduce BEAMS to a wide range of people, especially Generation Z, who are the players and viewers of e-sports.
This new digital merchandising system, in which customers can actually purchase the designs worn by their avatars in the V-RAGE space, is a major point of this project, and we believe it is a new system of communication with customers that will lead to future development. The design of the products was created by BEAMS designers with a techno theme.
Sorry, this article is only available in Japanese. at the moment.
