Red Bull Japan is holding a special summer collaboration campaign with the popular VTuber and Red Bull Player, Shibuya HAL.
It will be rolled out starting Sunday, August 11, 2024, at 34 Lawson stores in Saitama, Chiba, and Tokyo (excluding "Natural Lawson" and "Lawson Store 100").
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A Special Summer Collaboration Campaign Between Shibuya HAL and Red Bull is Being Held!
PR TIMESStarting Sunday, August 11, 2024, a special summer collaboration campaign between Red Bull and Red Bull Player Shibuya HAL will be held at 34 Lawson stores in Saitama, Chiba, and Tokyo (excluding "Natural Lawson" and "Lawson Store 100").
This campaign was realized as part of a collaboration with Shibuya HAL (@ShibuyaHAL), a currently popular VTuber who has captivated many fans with his high gaming skill and strategic playstyle in APEX LEGENDS streams and video uploads, as well as the VTuber Saikyo Ketteisen, since becoming a Red Bull Player in 2023.
In this campaign, a "Red Bull Energy Drink 250ml 3-Can Set" with a specially drawn collaboration sticker will be sold in limited quantities.
The back of the sticker comes with a QR code that allows you to enjoy Shibuya HAL's recommended anime song playlist that he listens to while working.
This summer, let's charge up your energy with Red Bull and overcome the big events together with Shibuya HAL!
For campaign details, please check the Red Bull Player Shibuya HAL Lawson Exclusive Red Bull Collaboration Campaign Page.
| Campaign Overview | |
| Name | Red Bull Player Shibuya HAL Lawson Exclusive Red Bull Collaboration Campaign |
|---|---|
| Sales Start Date | Sunday, August 11, 2024, until stock runs out (limited quantity) |
| Product Overview (Special Version) |
Red Bull Energy Drink 250ml 3-Can Set with specially drawn collaboration sticker Lawson Kokusai-Tenjijo Ekimae Special Version A6 Sticker with Shibuya HAL's hand-picked anime song playlist Price: 642 yen (tax included) Sales Store: Lawson Kokusai-Tenjijo Ekimae |
| Product Overview (Regular Version) |
Red Bull Energy Drink 250ml 3-Can Set with specially drawn collaboration sticker Regular Version Shibuya HAL Die-cut Sticker with Shibuya HAL's hand-picked anime song playlist Price: 642 yen (tax included) Please check the campaign page for eligible stores. |
Campaign Special Stickers
PR TIMES
PR TIMESThere are two variations of campaign special stickers:
- Regular Version Shibuya HAL Die-cut Sticker
- Kokusai-Tenjijo Ekimae Special Version A6 Sticker
The back of both stickers comes with a QR code that allows you to enjoy Shibuya HAL's recommended anime song playlist that he listens to while working.
Please note that campaign products are sold in limited quantities.