REJECT inc., which operates a professional esports team, announced that it has acquired all shares of CYRAN inc., a video production company active both domestically and internationally, and completed its full acquisition on Tuesday, June 17, 2025.
This is a notable move that will further accelerate future content development by bringing high-quality video production capabilities into the group.
REJECT Fully Acquires CYRAN! Integrating Video Production Capabilities into Their Business
PR TIMESREJECT inc., which develops its business around professional esports teams, announced that it acquired all shares of CYRAN inc., a company specializing in video production, and completed its full acquisition on Tuesday, June 17, 2025.
CYRAN inc. is an established production company that has collaborated with top creators both in Japan and overseas, producing numerous video works, including music videos.
Its creative capabilities, cultivated especially in the music and culture sectors, are highly regarded and are expected to play a crucial role in REJECT's future group strategy.
PR TIMESWith this full acquisition, REJECT will integrate CYRAN's excellent video production techniques and sensibilities into its own content development, expanding the possibilities for new and appealing visual expressions.
Video content, which has a strong affinity with various cultures including games and esports, may also have a significant impact on future marketing strategies and fan communication.
With CYRAN joining the group, the future of REJECT's video content is sure to evolve into something more free and creative.
Expectations are growing for an even greater fusion of entertainment that extends beyond the realm of esports!
