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Street Fighter × Au: "The Excitement Is in Your Hands" Collaboration Project Starts! Key Visual and Collaboration Teaser Video Released

Street Fighter × Au:
News

The collaboration project STREET FIGHTER × au “あの熱狂が手の中に” (The Excitement Is in Your Hands) has launched on Wednesday, July 17, 2024!
As the first phase of the collaboration between KDDI and Capcom, based on the concept of "The Excitement Is in Your Hands," a key visual and a collaboration teaser video, both created by an impressive lineup of creators, have been released. Additionally, the "STREET FIGHTER×au" Commemorative Present Campaign, where you can win an original T-shirt and other prizes, is currently underway!

STREET FIGHTER × au: "The Excitement Is in Your Hands" Collaboration Project Starts!

STREET FIGHTER × auPR TIMES

The collaboration project between STREET FIGHTER and au, STREET FIGHTER × au "The Excitement Is in Your Hands," will feature a present campaign where participants can play "Street Fighter II," win prizes, and more during the campaign period. The key visual and collaboration teaser video have also been released as the first phase of the collaboration.
The key visual was newly drawn by Yoneyama Mai (@yoneyamai), a renowned animator and illustrator!

Relive the Excitement of the "Street Fighter II" Release Era on Your Smartphone!

The timeless masterpiece "Street Fighter II," originally released in the 1990s, serves as the foundation for the series' latest installment, "Street Fighter 6."
This title, which is currently available on "Capcom Town," can be played on smartphones directly from the campaign site during the event period!
This is a chance to experience the excitement of its original release era right on your smartphone!
If you haven't played it yet, now is the time to give it a try.

Visuals, Music, and Video Content from an Impressive Lineup of Creators

Collaboration Teaser Video Now Available!

The collaboration teaser video has been released as the first phase of the collaboration project. This captivating video features footage of both the latest installment, Street Fighter 6, and Street Fighter II, so be sure to check it out! The visuals, music, and video content created by artists connected to the Street Fighter series are a must-see!

Concept Video to Be Released Starting Monday, July 29, 2024!

Starting Monday, July 29, 2024, a concept video is scheduled for release. It will feature elements that evoke the excitement and passion of the era when the timeless masterpiece "Street Fighter II" was released. The video will be set to the original theme song by tofubeats × Umeda Cypher!
The original theme song, created by tofubeats—who has produced many game tracks—and the street rap group Umeda Cypher, is highly anticipated.

tofubeats Comment (@tofubeats)

tofubeats Profile ImagePR TIMES

I was very honored to be able to participate in the music production for this project.
It was also fun to incorporate sound effects from the Street Fighter series, spanning from the original games to the latest title.
Combined with Umeda Cypher's rap, I believe the song has become one that gets your blood pumping. Please enjoy it!

(Translated from Japanese)
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Umeda Cypher (KBD, KOPERU, KennyDoes, peko, TAKE-M) Comment

Umeda Cypher Stylish PhotoPR TIMES

KBD (@kbd1008)

I had fun writing the lyrics, inspired by my favorite game, Street Fighter, which I interact with almost every day.
The track is full of playfulness, featuring various in-game sound effects layered on top of tofubeats' wonderful track.
The feeling of excitement every time I win, and the surge of fighting spirit every time I lose.
I hope this song acts as a bridge to the world of Street Fighter, where every day is a whirlwind of excitement.
To all the strong players I haven't met yet, I look forward to having heated battles with you in Ranked Matches and the Battle Hub.
P.S. Guile users, please be kind to my Blanka.

(Translated from Japanese)
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KOPERU (@koperu5802)

I wasn't good at fighting games, but by trying them out, researching various strategies, and aiming for the top, I found connections and learning outside of the game itself. I believe I was able to focus my rap this time on the various meanings of What is strength? for me.
tofubeats' track is also incredible, and I'm grateful to have been given such a fantastic project. I will get stronger!

(Translated from Japanese)
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KennyDoes (@kennydoes06)

I am truly honored to be involved with my beloved Street Fighter and Street Fighter 6 once again.
At the same time, I felt the seriousness of the task.
I approached the verse with a delicate touch—properly managing the gauge and not missing the lethal blow.
I was also thrilled to be on a tofubeats beat—this is the second time for Umeda Cypher, and the first time for me personally.
Now, I look forward to our next match.

(Translated from Japanese)
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peko (@peko_sugarless)

I feel very honored to be involved with a globally popular title in this manner.
The song turned out to be incredibly exciting, with our rap layered with in-game lines and hitting sounds such as "I won't let you escape" and "Shoryuken" on top of tofubeats' beat!
There are various hidden elements in the lyrics, so please enjoy them along with the game! Focus!

(Translated from Japanese)
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TAKE-M (@ppnthaslgddpmn)

Street Fighter is a game we all used to play so much that production would completely halt whenever we had a console in the studio.
I loved it so much that I even made a song called "HADOUKEN," so I'm happy to be involved in the music for this project!

(Translated from Japanese)
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"STREET FIGHTER×au" Commemorative Present Campaign is Now Underway!

A campaign is running from Wednesday, July 17, 2024, to Thursday, October 31, 2024, allowing participants the chance to win a prize of an original T-shirt (for 100 winners) or 1,000 Ponta points (for 300 winners) by lottery.
Please note that an au ID is required to enter.
Full details on the campaign and entry can be found on the Present Campaign Site!

The Digital Version of "Street Fighter 6" is Now 50% Off!

Street Fighter 6, 50% offPR TIMES

If you have not purchased "Street Fighter 6" yet, now is your chance to get it for 50% off!
Check the sale details on the STREET FIGHTER Official Site!

The STREET FIGHTER × au "The Excitement Is in Your Hands" collaboration project launched on Wednesday, July 17, 2024.
Since this is only the first phase, expectations for content in the second phase and beyond are high!
Check the details on the STREET FIGHTER×au "The Excitement Is in Your Hands" Collaboration Project Site!


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