TV Asahi Corporation andKotobukiya Corporation announced today that they have entered into a capital and business alliance agreement. The aim is to create new value through cooperation between the two companies, each of which has strengths in media and content.
TV Asahi and Kotobukiya sign capital and business alliance agreement
<img src="https://i0.wp.com/saiganak.com/wp-content/uploads/2023/12/tv-asahi-kotobukiya-business-alliance-01.jpg" alt="TV Asahi x Kotobukiya" loading="lazy "><cite translate="no"><a href="https://prtimes.jp/main/html/rd/p/000000009.000052215.html" rel="noopener nofollow noreferrer" target="_ blank">PR TIMES</a></cite></figure> <p>By <b>TV Asahi Corporation</b>, which is engaged in broadcasting and other businesses, and Kotobukiya, which designs and manufactures hobby-related products such as figures and plastic models. <b>Kotobukiya Corporation</b>, which designs and manufactures hobby-related products such as figurines and plastic models, has concluded a capital and business alliance agreement. </p> <p>In its new mid-term management plan "<b>BREAKOUT STATION! TV Asahi Management Plan 2023-2025</b>," which is being promoted from fiscal 2023, TV Asahi Holdings, Inc. In particular, we have positioned the "animation and game business"" and the "Metaverse business" as growth areas and have worked to maximize the value of our content. Meanwhile, Kotobukiya Corporation has been steadily expanding its business even as it celebrates its <b>70th anniversary</b>, and has been aggressively targeting the global market, including a recent basic agreement to establish a joint venture company in Shenzhen, China. </p> <p>The two companies aim to achieve mutual growth strategies by cooperating on the media and content sides, respectively. The two companies have also announced that they will promote the following four initiatives. </p> <ul> <li>Joint development of original IP and content and joint development of secondary use</li> <li>Further business development in commercialization and media development utilizing IP and content owned by both companies</li> <li>Business development in new areas such as Metaverse</li </li> </ul> <p>Kotobukiya, which has supported otaku culture as a hobby manufacturer from Japan, and TV Asahi, which has actively handled anime and games, including broadcasting the information program "ReAL eSports News" dealing with e-sports from 2019. TV Asahi, which has been actively handling anime and games. It will be interesting to see what new businesses will be developed through this capital and business alliance agreement. </p> <h4>Comments from Hiroshi Hayakawa, Chairman of the Board, TV Asahi Corporation</h4> <blockquote><p>In its new mid-term management plan, "BREAKOUT STATION! Under the basic philosophy that "the source of all value lies in content," we are promoting a "360° strategy" to maximize the value of our content by developing content in all media in a 360° manner. In this strategy, we are strengthening business development in the animation/game business and the Metaverse business as a growth strategy to challenge new areas centered on the IP business. TV Asahi and Kotobukiya have been collaborating in the past by holding events in our metaverse space. By leveraging each other's strengths, such as our IP/content production and media development capabilities and Kotobukiya's high-quality merchandising technology and extensive sales network, including overseas, we will deepen our collaboration in the development and secondary use of IP/content and build a system to maximize the value of the content. </p></blockquote> <cite translate="no"><a href="https://prtimes.jp/main/html/rd/p/000000029.000104990.html" rel="noopener nofollow noreferrer" target="_blank">PR TIMES</a></cite> <h4>Comments from Kazuyuki Shimizu, President and CEO of Kotobukiya Corporation</h4> <blockquote><p>With the mission of "sharing happiness with people around the world through the hobby we create "," we are committed to providing a wide range of products and services to our customers. <blockquote><p>With the mission of "sharing happiness with people around the world through the hobby we create," we have been aggressively pursuing our growth strategy of investing in and nurturing original IP and establishing new areas of business following plastic models and figures. In this context, we are very pleased to form a capital and business alliance with TV Asahi, which has strong know-how and a proven track record in media development, with the aim of enhancing each other's corporate value. By fully utilizing the resources, know-how, and strengths of both companies and engaging in co-creation, we hope to strengthen and expand our business and achieve long-term business development. In the 70 years since our founding, we have always taken on new challenges. Through this partnership, we will strive to become a more global entertainment company in order to provide products and services that will please our users even more than before. </p></blockquote> <cite translate="no"><a href="https://prtimes.jp/main/html/rd/p/000000029.000104990.html" rel="noopener nofollow noreferrer" target="_blank">PR TIMES</a></cite> </section> </section
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