Voodoo, a French game company known as the largest player in the "hyper-casual game" genre, has acquired BeReal., a social networking service popular among young people. The purchase price was 500 million euros (about 84.4 billion yen ).
Voodoo Acquires "BeReal.", a Social Networking Service that Does Not Show Up on the Web
Voodoo is a leading mobile app and game publisher, distributing so-called free-to-play mini-games. Voodoo has over 150 million active users and more than 7 billion downloads of its games.
BeReal. which was acquired by Voodoo, is a photo-sharing application with 40 million users. It is a social networking service that focuses on "what you are doing right now." The rule is to post, take, and share a photo within two minutes of receiving a random notification, and the number of users is growing among young people, especially among Generation Z in Japan.
What kind of effect will the collaboration between "Voodoo," the largest mobile game publisher, and "BeReal. What will be the effect of the collaboration between "Voodoo", a game publisher, and "BeReal. For more information on the acquisition and its prospects, please visit the official Voodoo website.