A First in Japan! Focus Drink NEWTRON That Supports Intellectual Performance Appears! Joint Research Between University of Tokyo and And The Inc.

And The Inc. announced that it will begin selling NEWTRON, a "focus drink" that stays close to thought conditioning and concentration scenes, starting on Monday, January 26, 2026.
NEWTRON is a "focus drink" formulated with the new amino acid composition Nootro-Amino (patent pending), which was developed through joint research between And The Inc. and the University of Tokyo Graduate School of Agricultural and Life Sciences, Department of Applied Biological Chemistry (hereinafter referred to as the University of Tokyo).

Focus Drink NEWTRON Is Released! Concentration Improves When Consumed

And The Inc., known for the French fry specialty store AND THE FRIET, has announced the functional beverage NEWTRON, developed through joint research with the University of Tokyo.

NEWTRON was designed by drawing inspiration from the concept of Nootropic, which is gaining attention in brain research fields, and by referencing ingredient characteristics and research reports.
The four types of amino acids formulated as Japan's first composition, Nootro-Amino, have had changes reported in cognitive scores during tests using mice.
This product is the first in Japan to commercialize a functional beverage containing Nootro-Amino!

When you want to focus on studying or work, or when you want to immerse yourself in a game, let's boost your intellectual performance by drinking NEWTRON in various scenes where concentration is required!

In the future, they also plan to develop supplements that prevent the decline of brain function through regular continuous intake, as well as a convenient stick-jelly version of NEWTRON.

Features of NEWTRON

Focus Drink, a New Genre of Functional Beverages

NEWTRON is a beverage in a new field focused on performance of thought, concentration, and creativity, which is completely different from conventional energy drinks.
It replenishes nutrients that are helpful when you want to concentrate and provides a push for the process of turning ideas into reality.
It functions as a second switch to regain your original thinking power at times when your concentration is about to break or during hours when you want to refine things just a little bit more.

Nootro-Amino, a Patented Technology Born From Joint Research With the University of Tokyo

It contains Nootro-Amino, a blend of four types of amino acids developed through joint research with the University of Tokyo.
Based on research findings in the field of neuroscience, it is a new amino acid composition uniquely designed for this project.
Changes in cognitive scores have been reported in basic research regarding social memory using mice.

Beetroot x Vitamin B Group, a Design for Efficient Nutrient Circulation

Beetroot, a superfood also gaining attention from athletes, and Vitamin B Group, which is essential in nutritional designs containing amino acids.
By focusing on the characteristics of the natural pigment Betacyanin found in beetroot, the design keeps systemic circulation in mind.
Additionally, the Vitamin B group is formulated considering the overall balance of the nutritional design, with an ingredient design conscious of daily conditioning and a state where the mind and body are balanced.

A Golden Ratio of Caffeine and Theanine Conscious of Relaxation x Concentration

A sharp sense (caffeine) and a gentle feeling of peace (theanine) are formulated in an exquisite balance.
By focusing on the characteristics of both ingredients and drawing inspiration from ingredient designs being researched for their relation to gamma waves, it has become a ratio design aiming for an ideal concentration mode.
While being deeply calm, thoughts remain clear, and it stays close to your immersive time.