Enjoy Japan booze while playing games! Gaming Japan sake "GAMING RAINBOW" is now on sale!

While gamers may often play games with an energy drink in hand, there are probably many gamers who love to drink.
Sometimes you want to enjoy a game with a drink in your hand.
SakeBottlers, Inc. started crowdfunding in March 2021 with the concept of "creating a new standard for sake cans" and has created a new approach to sake cans with fresh visuals and bottled cans. HITOMAKU has created a series of sake cans with fresh visuals and bottled cans.
HITOMAKU has now launched the second in the series, the gaming sake " GAMING RAINBOW" (hereafter referred to as "GAMING RAINBOW")!

GAMING RAINBOW," a sake drinking game while playing games, is now on sale!

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GAMING RAINBOW" developed by HITOMAKU is based on the theme of " getting better little by little.
The crowdfunding campaign began in April 2022 and raised 4.27 million yen, more than four times the target amount, thanks to the enthusiastic support of game fans.
The label illustration for the second installment of the HITOMAKU series of gaming sake was created by Kinu Nishimura (@nishi_katsu), a former Capcom illustrator who has created illustrations for the Street Fighter series, as well as the official APEX book illustration and character design for Vtuber Kakuya Tsuki. Mika Pikazo (@MikaPikaZo), who created the official APEX book illustrations and character design for Vtuber Teruyatsu!

GAMING RAINBOW is brewed at Tsuchida Sake Brewery in Gunma Prefecture

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We wanted GAMING RAINBOW to be a sake that can be enjoyed while playing games...

We wanted a sake that is sweet, powerful, and long, but also crisp, so that you can enjoy it while playing games.
In a word, we described it as a "big crouching punch.
We decided that if it was a special move, it would be too strong and boring, so it was important that it be a regular move to keep people drinking. It is an uppercut.

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The drink was designed to be drunk during game play, so we wanted a sharp taste that would not be too strong and would allow the user to continue drinking without getting tired of it.
In order to bring out the flavor that "GAMING RAINBOW" requires, the brewing was outsourced to Tsuchida Brewery in Gunma Prefecture.
Tsuchida Shuzo, with Tsuchida and Honor Kunimitsu as its representative brands, uses the theme of "Junmai-Namikoshi Brewing" to bring out the full flavor of the rice, and no additives are added to the brew.
The reasons for outsourcing to Tsuchida Shuzo are as follows.

• Tsuchida Brewery's concept of "sake that grows" matches the theme of "GAMING RAINBOW," which means to become stronger little by little through games.
• Before joining Tsuchida Sake Brewery, President Tsuchida worked for a video game company (Capcom).
• The taste we are looking for in a gaming sake (expressed as the taste of a big crouching punch) is close to Tsuchida's sake.

He chose Tsuchida Sake Brewery out of all the sake breweries in Japan, not only because of the taste, but also because of the concept of the brewery and its connection to games, which shows his commitment to "GAMING RAINBOW.

GAMING RAINBOW" is now on sale at the official website!

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GAMING RAINBOW" is now on sale at the official GAMING RAINBOW website!
The GAMING RAINBOW is available in a set of original cans designed by Kinu Nishimura and Mika Pikazo, as well as a Gaming Sake HITOMAKU set that includes the first HITOMAKU sake.
Also, if you register your e-mail address on the official GAMING RAINBOW website, you get a 10% off coupon good for your first purchase!
Why don't you enjoy your gaming life with a controller and a can of sake in both hands?

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In addition to the sake cans, the online store also sells coaster sets, glass sets, and reproduction sets featuring illustrations by Kinu Nishimura and Mika Pikazo!
Please check the official GAMING RAINBOW website for product details!

Win GAMING RAINBOW Gaming Sake! Present Campaign!

To celebrate the official launch of "GAMING RAINBOW", we are running a present campaign in which three winners will be selected by drawing to win four cans of "GAMING RAINBOW"!
To enter, follow the official HITOMAKU Twitter (@HITOMAKU_Sake) and retweet the campaign tweet to complete your entry!
The application period is from October 1, 2022 (Sat) to October 15, 2022 (Sat) 23:59.
One of the entry requirements is that you must be at least 20 years old, so please be careful if you are underage.