KIIVA celebrated the 10th anniversary of its energy drink brand by releasing "HOLIXER," a hybrid drink supervised by Takafumi Horie.
The product's name is similar to the "medicine said to extend life" item from FF, causing a stir at Saiga NAK with reactions like "What is this?!"
The name, which evokes a "medicine said to extend life," comes from the negative image of drinking too much energy drink. With a faint hope that it might actually happen, I'll be reviewing what it tastes like this time!
"HOLIXER" Concept: "Enjoy both work and play seriously"
First, the package is simple, yet features a huge, impactful "HOLIXER" printed on it.
And it even has an Energy Poem written on it, which made me exclaim, "Yes! This is what I've been waiting for!" and flip out.
Sharpened senses and performance, a powerful awakening of firmness and moisture. For those who seriously challenge both work and play 24 hours a day, "ULTRA CHARGE DRINK!!" supervised by Takafumi Horie. "HOLIXER HYPER BOOST" condenses energy ingredients, evolving previous performance drinks into a new realm.
(Translated from Japanese)
HOLIXER
Lately, I feel like there's been a decrease in Energy Poems that make you think, "I don't really know what you're saying," and every time I review an energy drink, I feel sad saying, "No Energy Poem this time either..." Just when I was feeling that way, this appears! Give me more crazy Energy Poems!!!
What are the nutritional ingredients of "HOLIXER"?
Per bottle (250ml) of "HOLIXER," it contains:
- Energy 67kcal
- Protein 1g
- Fat 0g
- Carbohydrates 15.8g
- Salt equivalent 0g
- Arginine 300mg
- Citrulline 300mg
- Caffeine 100mg
- Long pepper extract 30mg
- Ginseng extract 20mg
- Zinc-containing yeast 5mg (estimated value)
Now, for the tasting!
The basic base is a vibrant passion fruit flavor with a sharp, chemical aftertaste that seems to be addictive! (I've already finished three cans)
It's not too sweet and easy to drink with slight carbonation, so I felt the same taste was maintained until the end!
As someone who loves refreshing, chemical tastes, like the "ZONe ENERGY MAX IMPACT" from the recent Kaiju No. 3 collaboration or "FRISK Sparkling," which is said to make you feel the shape of your esophagus, I absolutely love the taste of "HOLIXER"!
Rest assured, it's easier to drink than the two energy drinks I mentioned as examples. However, stimulant addicts like me will definitely love this taste!
Of course, it won't extend your lifespan, but let's boost our concentration and make our precious time more dense.
Behind-the-scenes production now public
A tasting video has been posted on Takafumi Horie's YouTube channel, where he discusses concepts like what kind of concept we want and modern societal trends in production. Let's learn about the behind-the-scenes to appreciate the taste even more!
※By the way, the origin of Holixer was indeed inspired by that certain spell.
Please check the KIIVA special site for product details!
