Doshin EC Co., Ltd. has announced that it will host NintendoCo., Ltd .’s Super Mario -themed event, “Super Mario: RUN TO THE GOAL in Hokkaido 2026” (hereinafter “Super Mario: RUN TO THE GOAL), on Sunday, September 13, 2026, at the Daiwa House Premist Dome (Sapporo Dome)!
In addition to running, attendees can enjoy photo spots, mini-games, and a merchandise shop.
"Super Mario: RUN TO THE GOAL" Confirmed for Sapporo Dome! Enjoy Mario-themed content while running the course
イベント公式サイトThe running event “Super Mario: RUN TO THE GOAL” is set to take place at Sapporo Dome in Hokkaido!
Even if you don’t run, this participatory event offers plenty to enjoy, including photo spots, mini-games, original merchandise, and food and drink areas.
Ahead of this event, the “Sapporo Walk Rally,” which takes participants on a tour of Sapporo, will also be held starting Saturday, July 18, 2026!
Wear your Mario gear and enjoy a casual, fun run! “Super Mario: RUN TO THE GOAL”
"Super Mario: RUN TO THE GOAL" is a participatory event where you can run the course at the venue while wearing the exclusive "Super Mario" merchandise provided as a participant perk!
You can enjoy taking commemorative photos at photo spots or have lively conversations with family and friends amid the background music —all while enjoying the course at your own pace.
PR TIMES
The course is approximately 2.5 km long.
Even beginners or those who don’t usually exercise can participate easily and comfortably!
Runners will receive an official T-shirt provided in partnership with UNIQLO! Official towels and caps are also included.
Runners will receive an official T-shirt provided in partnership with UNIQLO!
The back features the “Goal Pole” design, familiar from the game.
Plus, there are event-exclusive participant perks, including an official towel (in collaboration with Mizuno) featuring the course design, as well as a cap, drawstring bag, finisher’s medal, and race bib!
Even if you’re not running, there’s plenty to enjoy! Check out the merchandise booths, the fun zone, and game demo sessions.
"Super Mario: RUN TO THE GOAL" is open to non-runners as well —just purchase an admission ticket!
The event features a wide range of activities for all ages, from children to adults, including sales of original merchandise, an "Enjoy Corner" with Super Mario, a food and beverage area, and a Nintendo Switch game demo session.
Original Merchandise Sales
Limited-edition original merchandise will be available for purchase at this event.
There will be a wide variety of items, including those you can display at home as mementos of the event and items for everyday use.
Please check the official event website for further details on the merchandise.
Enjoy Corner with Super Mario
Mario mini-games are coming!
- Target Practice: 500 yen per play
- Ring Toss: 500 yen per play
- Yo-Yo Fishing: 500 yen per play
- Design Your Own Tote Bag: 2,000 yen
These activities are fun for everyone, from young children to the whole family.
Food and Beverage Area
Along with the races and venue events, food trucks will be on site, serving up culinary delights unique to Hokkaido.
- Original Churros (Vendor: DANNY CHURROS)
- Hokkaido’s famous Genghis Khan (Vendor: Matsuo Genghis Khan)
Nintendo Switch 2 Game Demo Session
We’ll also be holding a demo session for Nintendo Switch 2 games at the venue!
Details about the games will be announced at a later date on the event’s official website.
In celebration of the running event! The “Sapporo Walk Rally” starts on July 18
PR TIMES To commemorate the launch of "Super Mario: RUN TO THE GOAL," the "Sapporo Walk Rally"—a tour of famous landmarks throughout Sapporo —has been announced.
Participants purchase a walk rally booklet and visit various spots around the city while answering Super Mario-themed quizzes.
Participants who visit all the checkpoints and complete the quizzes will receive a “Sapporo Walk Rally Commemorative Star Coin”!
Enjoy the charm of Super Mario while exploring the streets of Sapporo.
- Event Dates: Saturday, July 18, 2026 – Saturday, September 12, 2026
- Registration Location: Red Brick Government Building
- Participation Fee: 1,300 yen (tax included)
- Completion Reward: Sapporo Walk Rally Commemorative Star Coin
Registration for "Super Mario: RUN TO THE GOAL" opens on July 10! Come run and have fun in Hokkaido with your family and friends!
イベント公式サイト "Super Mario: RUN TO THE GOAL," an event you can enjoy on your own or with family and friends, will be held on Sunday, September 13, 2026.
Registration opens on the event’s official websiteat 10:00 a.m. on Friday, July 10, 2026!
Why not come to Sapporo Dome and have fun running through the world of Mario?
| Event Overview | |
|---|---|
| Event Name | Super Mario: RUN TO THE GOAL in Hokkaido 2026 |
| Date | Sunday, September 13, 2026 |
| Event Times | Doors Open / 8:30 a.m. Morning Session / Starts at 11:00 a.m. Afternoon Session / Starts at 3:30 p.m. |
| Venue | Daiwa House Premist Dome (Sapporo Dome) |
| Admission | Runner Ticket: Adults (junior high school students and older) 6,600 yen (tax included) / Children (under elementary school age) 5,500 yen (tax included) (includes admission ticket) Admission Ticket (Advance Sale): Adults (junior high school students and older) 1,100 yen (tax included) / Elementary school students 550 yen (tax included) / Preschoolers Free Admission Ticket (Same-Day): Adults (junior high school students and older) 3,300 yen (tax included) / Elementary school students 1,650 yen (tax included) / Preschoolers Free |
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