A pop-up event celebrating the 5th anniversary of “ZETA DIVISION” has been announced! A special exhibition space will open at the Harajuku concept store “V.A.” starting July 31.

" ZETA DIVISION," a professional esports team operated by GANYMEDE Co., Ltd., has announced plans to hold a pop-up event titled " ZETA DIVISION 5TH ANNIVERSARY POP UP " to commemorate the brand's 5th anniversary.
The event will take place over three days, from Friday, July 31, 2026, to Sunday, August 2, 2026, at the Harajuku concept store “V.A.”

"ZETA DIVISION" 5th Anniversary Pop-Up Confirmed! Exhibitions and sales of limited-edition items will be held at "V.A." in Harajuku

"ZETA DIVISION," which has created new value beyond the realm of esports, has announced a pop-up to mark its 5th anniversary!

• Event Name: ZETA DIVISION 5TH ANNIVERSARY POP-UP
• Dates: Friday, July 31, 2026 – Sunday, August 2, 2026

The venue, “V.A.,” is a landmark concept store in Harajuku directed by Hiroshi Fujiwara, founder of fragment.
At this special venue, which has long been a source of cutting-edge culture, “ZETA DIVISION” will showcase its unique worldview and take on challenges that transcend conventional boundaries.

PR TIMES

During the event, “V.A.”’s sophisticated storefront windows will be boldly wrapped with the “ZETA DIVISION” logo.
Inside, visitors will find a special space where they can experience both the history of “ZETA DIVISION” and its future.

A wide lineup of must-have limited-edition items! Including anniversary T-shirts and apparel featuring the team’s players.

At the venue, you’ll find anniversary T-shirts celebrating the team’s 5th anniversary, apparel featuring the team’s players and creators, and new items featuring the team’s mascot character, “HAVE FUN WITH ZETA”!
In addition, game jerseys featuring the name “Sonic the Hedgehog ” on the back—whose recent signing caused quite a stir—are also scheduled to go on sale.

ZETA DIVISION 5TH ANNIVERSARY TEE [BLACK / WHITE]

• Sizes: M, L, XL
• Price: 8,800 yen (tax included)

2026 GAME JERSEY / SONIC THE HEDGEHOG

PR TIMES

• Sizes: M, L, XL
• Price: 8,800 yen (tax included)

2026 AUTHENTIC JERSEY

• Sizes: M, L, XL
• Price: 12,000 yen (tax included)

ZETA DIVISION 5TH ANNIVERSARY 2-WAY TOTE BAG

• Size: 38 cm (H) x 50.5 cm (W) x 16 cm (D)
• Price: 3,300 yen (tax included)

HAVE FUN WITH ZETA PLUSH KEY CHAIN

• Size: 17 cm (H) × 12 cm (W)
• Price: 2,400 yen (tax included)

HAVE FUN WITH ZETA RUBBER FIGURE

• Size: 8 cm (H)
• Price: 1,900 yen (tax included)

EWC × HAVE FUN WITH ZETA ACRYLIC KEY CHAIN

PR TIMES

• Size: 12 cm (W) × 17 cm (H)
• Price: 1,000 yen (tax included)

TEAM APEX LEGENDS AUTHENTIC T-SHIRT

• Sizes: M, L, XL
• Price: 4,400 yen (tax included)

Sitetampo CAP

• Size: One Size
• Price: 6,600 yen (tax included)

TEAM APEX LEGENDS AUTHENTIC T-SHIRT

• Sizes: M, L, XL
• Price: 6,600 yen (tax included)

The "ZETA DIVISION" 5th Anniversary Pop-Up Starts July 31! Grab a numbered ticket and visit "V.A." in Harajuku

PR TIMES

You’ll need a numbered ticket to enter the 5th-anniversary pop-up, “ZETA DIVISION 5TH ANNIVERSARY POP UP.”
If you’d like to visit, be sure to pre-register!

How to Enter

• 1. Download the app (available for iOS and Android ) and pre-register
• 2. Obtain an “Entry Ticket” distributed within the app starting at 12:00 PM on Saturday, July 25, 2026
• 3. Visit the venue at the designated time and present your admission ticket and valid photo ID

Please note that payment can be made via cash, credit card, electronic money, and other methods.
Customers who make a purchase will also receive a special shopping bag as a gift!

This pop-up event begins on Friday, July 31, 2026!
Why not visit "V.A." in Harajuku and pick up some special ZETA DIVISION items?